Lee jeans and Levi Strauss jeans in 1950s
Girls' jeans looks from the 1950s were casual, stay-at-home wear in the earlier part of the decade, which meant for working around the house and outside while doing chores. It was not until the mid-50s that jeans started making more of a fashion statement and wearing jeans became popular from a social and fashion point of view. Then let us review the history of Lee jeans in its 50s. In every defferent period, Lee represents for different meanings. So its jeans were in a variety of styles according to the eras.
In the mid-1950s, jeans symbolized youth and rebellion. Elvis Presley wore dark denim jeans in his movie "Jail House Rock" and James Dean wore his jeans folded twice at the ankles in the 1955 film "Rebel Without a Cause." For girls in the mid-1950s, jeans were a dark blue denim worn with bobby socks while the cuffs on jeans were rolled up -- just like James Dean's. In the 1950s, the "Mickey Mouse Club" was a popular television show that had a miniseries within the show called "Spin and Marty." Spin and Marty hung out at a dude ranch and girls visiting the dude ranch wore dark blue jeans with very little flair around the ankles. While jeans worn by girls on the fictional 1950s dude ranch were not rolled up at the ankle, shirts were always tucked into the top of the waist of the jeans.
High-waisted jeans worn in the 1950s showed off shapely figures with their hidden side-zippers and flat fronts. Some high-waisted jeans were capri-length, while those that were ankle-length were usually rolled up to form a cuffed hem. Levi's and Lee brand jeans were popular back in the 1950s. It was not until the 1960s that jeans were made "preshrunk," which means that girls who purchased jeans in the 1950s bought jeans that were very dark blue from the denim dye and were stiff as a board. Multiple washings were required to soften the jeans, which could last for many years, if not decades.
In the 1956 movie "Giant," James Dean wore a pair of worn and unevenly faded 101Z Lee jeans. Levi Strauss jeans were made with a button fly until 1954, when the popular 501 style was made with a zipper, thus the 501Z was created. Levi Strauss officially stopped referring to its denim pants as "overalls" when they changed their advertising copy to call them "jeans" in 1960. The word "overalls" is replaced by the word "jeans" in advertising and on packaging. We had made other products in the past which we called "jeans", but our top of the line "overalls" – 501 jeans – did not get this name until teenagers began calling the product "jeans" in the 1950s. No one really knows why the word became associated with the men's overalls, but teenagers adopted the phrase and it became the term used by all manufacturers.
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In the different period of development, Lee always consistently keeps the combination of practical and fashion. Jeans changes from practical to fashionable dress. Lee plays an important role in the jeans' evolution. The founder of Lee jeans was Henry David, who was a manufacturer of work clothes at first. He mainly supplied daily work clothes for the western farmers and workers.
Over the years we've seen a wealth of denim jeans designers and manufacturers create entire ranges of clothing based on the famous material – with all shapes, finishes, embellishments and colours imaginable. In fact it seems as though jeans will never go out of fashion, being as versatile as they are for both day and night wardrobes and with new fits being key looks for each season. It will be fascinating to see where these cultural emblems go next.
