Mannequins - The Only Sure Way to Display Clothes in Online Shops
My girlfriend has her online shop in China called Taobao, which most people in the west will have never heard of but it is a real power-house here with 1,300,000 online shops all individually owned and run by people like my girlfriend. China being the "factory of the world", almost every major brand name of clothing that gets made for world markets is cut, sown and made in China and literally hundreds of container loads are shipped as exports every day of the year.
Being a female clothes shop that my girlfriend has, her days are filled with dressing up mannequins with her fashions, photographing them with a variety of accessories to show off the clothes in their best light, and until knowing her, I had no idea the variety, types and importance of the mannequins used in the fashion industry. In fact she has three very different mannequins, and I say very different because they each are representative of the different shapes and sizes of the women that ultimately must be impressed by the clothes sufficiently enough to buy them.
Indeed she was recently in the market for an extra three mannequins simply because she bought another 4,000 pieces of clothing to add to her range, and the sizes and styles of this new batch were not suited to her existing mannequins for display and photographing. And it was then that I learned a lot about the science of finding the right mannequin for the style of clothes to be displayed, and many of the issues are the breast size needed, the overall height, and let's be totally frank, very few women are represented by the very tall and super slim super-models used on the cat-walk. Even in China where obesity is rarely a problem, in southern China where we are located it is most likely the customer will be quite short, small breasted and so the search for such a mannequin was the most important guiding factor. My resource box has an excellent web-site link for sourcing mannequins.
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