The Dereon Story
The hip hop fashion scene has rapidly grown and evolved the past decades. With this growth, many hip hop clothing brands were also conceptualized and contributed to the evolution of this particular field of fashion.
One of these brands is Dereon. This ready-to-wear fashion line is particularly known for the people who conceptualized it in 2006, Beyonce Knowles and her mother/stylist Tina Knowles. The name Dereon refers to Beyonce's grandmother, Agnez Dereon.
The complete name of the brand is The House of Dereon, not to be confused with the junior line of Dereon which is launched by Beyonce and her sister Solange Knowles. The style and concept of this clothing line is inspired by three generations of women in Beyonce's Creole family.
The clothing line features casual wear, such as sweatpants and embroidered hooded sweatshirts. Beyonce and Solange are both models for both clothing lines, and are featured in most marketing campaigns. Even the members of Beyonce's touring band, Suga Mama, appeared in print ads.
The House of Dereon has a tagline that represents the three generation of women, "Couture. Kick. Soul". Soul refers to Agnes, Couture refers to Tina, while Kick refers to Beyonce. The inspiration for the line came from Tina's experience in designing and sewing the outfits of the members of Destiny's Child. The fashion style of the group set them apart, yet gave them cohesion. What came out is a clothing brand that mixes hip hop influences, such as the use of denim, with ultrafeminine flourishes like embroidery and ruffles.
One of the distinct characteristics of jeans from Dereon, is the agu which is featured at the back pockets of jeans. Other styles in the clothing line that allude to Agnes Dereon's era are the retro pencil skirts. The latest venture of the brand is a collection of vintage-inspired dresses that will be available at Bloomingdale's. The line is based on the 50's-style dresses that Beyonce wore for her role as Etta James in the film Cadillac Records. For more information visit to our site at http://www.streetzwear.com
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Dereon shoes are a range of stylish yet inexpensive shoes and boots designed by the House of Dereon, which is a very young yet trustworthy ready-to-wear fashion line created by music celeb Beyonce and her stylist mother Tina Knowles. Actually, Tina is in charge for most of the styles that her daughter Beyonce wears.
Dereon jeans and clothing is geared towards women of all ages. Dereon Curvelicious is their line for plus size women. Part of the appeal of the Curvelicious line is the wide range of jeans that are designed to fit a curvier bottom and hips. The junior line features more moderately priced items for a younger age group. Bright colors and patterns, studs and luxury materials are used to create a signature look. Boot cut and skinny jeans, printed and baby doll tops, cropped denim jackets, hoodies, p
When it involves comfortable and trendy clothing, Jeans ranks amongst the top clothing styles. The fashion of jeans is such that it is loved by one and all, be it slim and slender ladies or be it ladies in plus size. To cater to the style of people in and size, Dereon has introduced many styles in plus size jeans. Dereon line of clothing is an try of ladies belonging to 3 totally different times and generations. Beyonce, her mother and grandmother, joined their hearts, minds a...
Aside from being an R&B singer and song writer, Beyoncé Knowles is also known today as a record producer and an actress. But beyond being a popular entertainer the world over, Beyoncé is also as popular as being an entrepreneur that founded the branded clothing line, house of dereon.
The house of dereon was inspired from three generation of clothing line, the generation of her mother Tina Knowles and the generation of her grandmother Agnez Dereon.
Dereon clothes wear is the simplest for today's new generation, where decisions vary day to day. Dereon may be a complete, that styles for each community, say, streak wear, casuals and highly trendy individuals who would like to form special appearance in gatherings. As this complete is associated by Beyonce Knowles, the singer, writer and artist and her mother and stylist Tina Knowles, thus individuals trust the whole and like to buy for fashionable garments. The Dereon house is the h...
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