Wine Glasses Are A Great Promotional Giveaway
The United States ranks 38th in the world in per capita wine consumption. By pure volume, wine consumption in the United States has risen 30% in the past decade, and the nation has overtaken Italy as the #2 consumer of this grape-based drink, second only to France. We're becoming a nation of wine drinkers.
More than 23,000 farms grow grapes in the country on more than 900,000 acres, for a total crop value of $35 billion. The Wine Institute observes that North America is the only major market where cost for more than $5 per bottle is increasing.
And wine is an American thing! The retail value of wine produced in the United States in 2005 was $23.8 billion, about 73 percent of the total wine sold in the United States. About 90 percent of the volume of wine produced in the United States comes from California. California-produced wines also account for 95 percent of the value of all U.S. wine sold. An estimated 305 million cases of wine from all sources were sold in the United States in 2006.
Americans tend to see wine as an "affordable luxury," a product that symbolizes a special experience; while most of the traditional wine-drinking countries see wine as a staple, a commodity of declining appeal (an exception being Bordeaux first growths and similar grand trophy wines). Consistent with the emergence of the "New Affluents,"(n3) wine has become a symbol of a quality standard of living.
You can rest assured that with all the wine that is being enjoyed in American homes that wine glasses are an excellent promotional give away that should be in your merchandise catalog.
If you are uncertain what type of wine glasses will work best for your promotional collection, it is recommended that you at least keep one set of red wine glasses, and one set of white wine glasses on stock. You may also want to add Champagne Glasses, also called flutes. Champagne is also a form of a wine, and is rapidly becoming a favorite not just for celebratory purposes.
A good red wine glass will sit on a long stem and hold 11-13 oz. of wine. The red wine glass will have a rounder coup allowing the aroma to interact with the air in a process called oxidation. This allows the Red Wine to reach its full capacity.
A good white wine glass will sit on a long stem. It will be the smaller of the two basic wine glasses and have straight or tulip-shaped sides. The shape of the glass is important, as it concentrates the flavor.
A Champagne flute is characterized by a long stem with a tall, narrow bowl on top. The shape is designed to keep the intensity of the sparkles during the consumption.
Wine glasses and Champagne Flutes of all types and designs can be found at promotional product companies and you will be surprised to find how affordable they are as promotional items for your collection.
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