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Evaluating Life Coaching Fee

What are appropriate fees to pay for life coaching? While I was training to be a life coach, I struggled with what was a fair price to charge my clients and with how much I was willing to pay for my own life coach. It is easy to get “sticker shock” when looking at coaching fees. Since I don’t mind spending money if I am getting something of value, I found relief by first determining the benefits of coaching for me.

It is important that an evaluation of coaching fees takes into account the strengths and weaknesses of each coach that you are considering. This means that it is a good idea for you to partake in the free evaluation coaching session that most coaches offer. Some of the calls may feel like you are buying a used car. Just keep in mind that the call is free and try to enjoy the experience. After each call, rate the coach based on the questions below and then determine how much you are willing to pay.

  1. Will the coach assist me in making an immediate change in my life or will it take several sessions before I notice any benefits?
  2. Will the coach help me improve the way that I am feeling?
  3. Can the coach help me define a better way for getting my obligations done?
  4. Does the coach have information that I don’t have easy access to?
  5. Does the coach have experience in the areas where I want to improve?
  6. How much will I enjoy talking with the coach?
  7. What are the benefits to me simply in having a partner to listen and hold me accountable?
  8. What would be the opportunity cost of the coaching fees? Is there a better way for me to spend the money right now?
  9. How coachable am I at the moment? Will I get the most of the coaching session?
Hugh Russell

Hugh Russell helps individuals, small businesses and non-profit agencies identify, implement and sustain improvements. He is the author of Transform Your Life Now: A Project Manager’s Proven Guide For Improving Your Life. Please visit the Project-Transform web site for access to more resources.

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