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Mr. Coffee - the History and Background of the Mr. Coffee Company

In the 1970s and 1980s, you'd have been hard pressed to find a household that didn't have a Mr. Coffee machine in it. Introduced to the market in 1972, Mr. Coffee was the first drip coffee maker specifically made for home use. Joe DiMaggio, former baseball star, was the first spokesperson for the brand.

Before the automatic drip coffee maker, people would perk their coffee on the stovetop with a percolator. Later models of percolator machines were electric and could be plugged in. The Mr. Coffee machine is an electric machine.

To get a great tasting cup of coffee, one only had to fill the water reservoir, put coffee in a coffee filter, put the filter in the basket and turn the machine on. Hot water dripped from the reservoir onto the coffee grounds in the basket, brewing coffee as it trickled through the grounds. At the end of its journey, the coffee dripped from the filter down into a pot, where it was ready to be served.

Wildly popular all over the United States, Mr. Coffee has become a bit of a cultural icon. Besides having Joe DiMaggio pitching the brand, years later the machine would be referenced in dozens of movies, songs, short stories and poems.

One of the most famous references to Mr. Coffee was in the Back to the Future trilogy. In the movies, instead of Mr. Coffee, it was called Mr. Fusion. Ironically, the machine in the movie wasn't an actual Mr. Coffee machine, but a modified Krups coffee maker.

In the movie Spaceballs, Mr. Coffee is prominently featured, and the DVD version even has another parody reference, called Mr. DVD. In terms of popular music, Mr. Coffee was mentioned in the Bloodhound Gang's hit song, The Bad Touch. The machine was also in the Tom Hank's movie, Apollo 13.

Jennifer Harris

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