Amity Institute of Competitive Intelligence

The Institute offers an MBA degree in Competitive Intelligence and Corporate Warfare with additional specialization in Marketing and Sales. The course content remains the same as taught in any other MBA course in the country viz. Human Resource Management, Financial Management, Marketing and Sales, Managerial Economics, Quantitative Techniques, Business Strategy, CRM, Business Environment and Law etc. But in addition to these common subjects, the students are also given training in self-development and interpersonal skills and are made fully aware of the art and science of Competitive Intelligence and Corporate Warfare as special subjects. This is what gives them a competitive edge over their counterparts in every field.

HOW COMPETITIVE INTELLIGENCE CAN BENEFIT YOU AND YOUR COMPANY
Whether you are in sales, marketing, operations, manufacturing or finance, or the CEO of a company, Competitive Intelligence will help you to: -

• Improve planning and decision making.
  
  
  
  
  
• Enhance early warning and forecasting of competitive threats.
  
  
  
  
  
• Manage and reduce risk.
  
  
  
  
  
• Learn about your competitor’s corporate and business strategies.
  
  
  
  
  
• Anticipate competitors’ research and development strategies.
  
  
  
  
  
• Make knowledge profitable and avoid information overload.
  
  
  
  
  
• Avoid blind spots by focusing on the business and industry landscape
  
  
  
  
  
• Act rather than react.
  
  
  
  
  

Business organizations must have a thorough understanding of what they are facing if they are to succeed. Competitive Intelligence is the legal and ethical process of collecting and analysing information, converting it into intelligence and then using it to determine the capabilities, vulnerabilities, and intentions of the competition.

With data traversing the earth in nanoseconds, there is now an overwhelming amount of easily accessible information and consequently, the need to turn competitor information into actionable intelligence has never been greater. Competitive Intelligence professionals are pledged to providing their companies with the instruments needed to stay fast, focused, and flexible in the pursuit and maintenance of competitive advantage.

Competitive Intelligence has such a broad scope that it can use information related to almost any product or activity, or information on recent industry trends or issues or, about geopolitical indications. With effective use of Competitive Intelligence firms can outwit, outmanoeuvre, and outperform current, emerging and potential competitors.

Campus Location:
Amity University Campus, Sector 125, Noida 201301.INDIA


Eligibility:
Graduate / Post Graduate in any stream with high academic grades (min. 50%), amicable personality and creative with exceptionally high level of soft skills.


Duration:
Two Years (Full Time)


Commencement:
21 July 2008   (Limited vacancies available)
<!--


Selection Dates:
Admissions open and selection in progress.


Selection Test Venue:
Amity Institute of Competitive Intelligence, 3rd Floor, Block B, Amity University Campus, Sector 125, Noida - 201303.

-->