Marketing: Toyota Prius and Ford Mondeo
In 1990, three of theUnited States' leading automotive manufacturers sued the state ofCaliforniafor the intensity with which it was establishing and implementing emission regulations.Toyotahowever, began work on the Toyota Prius as a move that has now become one of the most fuel-efficient cars in the world.Toyota's Prius is now considered to be one a pioneering development in the designing of practical hybrid cars that can be manufactured for consumers in mass numbers. It is one of the few cars that attract a growing number of people in society who are concerned about the environment. The Ford Mondeo on the other hand, is a car that is capable of capturing quite a vast array of consumers given the fact that Ford Mondeo prices start from £16595 for the Ford Mondeo 1.6i Edge and go all the way to £26545 for the Ford Mondeo 2.5T Titanium X Sport (Auto Express 2008).
The Toyota Prius has brought out a different side of consumers in terms of their preferences in driving. To consumers who have found an appeal in the Toyota Prius, the very concept of driving differs from consumers who choose to drive non-hybrid cars. Toyota Prius followers are instilled with a sense for the preservation of the environment on a rather practical foundation when compared to consumers who do not find an appeal in the Toyota Prius (Toyo Land 2008).
The Toyota Prius is not a package for speed freaks since it is designed to encourage power generation and saving instead of rapid acceleration at the cost of fuel and energy.
The Toyota Prius is designed to run on a combination of gasoline engine and electric motor that is designed to work in a manner that allows the electric motor to assist the gas engine and the gas engine to juice up the electric motor. The Ford Mondeo is a separate cup of tea altogether in the fact that there are models of the Ford Mondeo that are actually diesel powered. This would also include the £22,000 ST TDCi version which like most Mondeos and unlike the Toyota Prius, is designed to look much like the flagship V6 which is an attribute that makes the Ford Mondeo fall fairly short of the unique characteristics that the Toyota Prius has to offer (Times Online 2008).
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