Mass communication Courses and Current Trends
The term mass communication is used in a variety of ways. Sometimes it is used as references for the various activities of the mass media and, b) sometimes it is used as criteria of a concept, "massiveness," to differentiate among media and their activities.
The general use of this term Mass Communication is used to explain the academic study of a phenomenon wherein individuals relay information to a huge section of the population of the society. The various media include newspaper and magazine, radio, television, and films. People who can make career in in this field need to be creative, analytical, and excellent with words and expression, and spontaneous in their observation and delivery.
Mass communication offers various courses under it, where important ones include;
- Journalism
- Film-making
- Advertising
- Public Relations
- Radio-Jockeying
- Video-Jockeying
- Publishing and Printing
Eligibility for Journalism Programme:
For bachelors degree in journalism, the minimum eligibility required is 10+2 certificate and for Post graduate degree courses, a graduate degree in any discipline with 50% marks is required. Every institute has its own criteria for admission. Some accept admission based on merit, where others conduct entrance tests followed by personal interviews for admission. Candidates should be well aware of general knowledge and current affairs and good grasping power of language they want to pursue course in. Other qualities these students should possess include motivation towards work and fearlessness, which are of prime importance in this profession.
Some of the best colleges offering Mass Communication courses in Delhi are following;
- CRAFT (Center for research in art of film and television) in Rohini, New Delhi
- Broadcasting Academy of India
- Editworks school of mass communication
- India Institute of mass communication (IIMC)
- Pran's Media Institute
- IAAN School of Mass Communication
- Bharatiya Vidya Bhawan
- Sri Aurobindo Institute of Mass Communication
- Apeejay Institute of Mass Communication
- NRAI School of Mass Communication
- Academy of Radio Management
The current trend media has today is that it offers attractive career prospect to the youth of today. The recent past has seen India awaken to the call of media and this fact has led to the major developments in the Mass Communication study-sectors across India, which in turn has led to the establishment of various media houses, newspaper agencies, news channels and advertising firms, etc., offering greater job opportunities to young professionals. Media has become an integral part in everyone's life and plays important role in their societal development.
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