Reasons Behind 50 years of success of the McDonald's Corporation: Essay
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Introduction
Although of course we all know that there are places in the world that do not yet have a McDonald's franchise and people who have never tasted a Big Mac, it is a little hard for any of us living in the First World actually to believe this. McDonald's restaurants seem to be everywhere and to sell their staple items to everyone. And while critics often decry the success of McDonald's as heralding the end of the world (or at least Western civilization) as Kinchelow (en passant) argues, it would have been impossible for the company to succeed the way that it has if it did not indeed offer something that appeals to an almost incredibly wide range of people across a staggeringly wide range of cultures. This paper examines the reasons behind the corporation's success.
One of the key aspects of the company's success is of course the low cost of its food. Because a restaurant's potential clients can in fact supply the basic product – that is, prepared food – for themselves, a restaurant must do two things to bring people in. The first of these is to supply the product (i.e. the food and service) at as cheap a rate as possible. People may well be willing to pay high prices for things that they cannot do themselves (as they have little choice), but they will be much more conscious of the cost of service that they are capable of providing for themselves. Thus a restaurant must always keep its costs in line. People cannot perform surgery on themselves, so they are willing to pay high hospital bills. But they can put together a sandwich.
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