Adobe Stepping Up It's Digital Technology
Keeping up with today's technology has been difficult, even for companies who have been specializing in technology since the 90s, like Adobe Systems. Adobe is known for many things including the software Photoshop, Quark and PageMaker, not to mention its image editing and Flash Player for the Web. While seemingly falling behind, the company recently introduced two new modifications recently. First was an extension to the software InDesign, which will endow the Creative Suite software with the ability to target tablets with interactive content.
Second is the arrival of a new stand-alone application, AIR 2.5, which extends the Flash cousin to smartphones, TVs, and tablets.
Bringing its AIR foundation to the forefront as a way to bring Net-enabled applications to a variety of devices is something Adobe has been working on for some time. Now the company believes they have a solution. One will start to see AIR on high-end mobile devices, starting with Android phones.
According to the company, the software foundation can run apps written to use Adobe's Flash Player and a built-in WebKit browser engine that can handle a variety of Web technologies. AIR 2.5 also includes Flash Player 10.1 technology. This means it has the ability to employ a device's accelerometer, location-reporting service, camera, microphone, and multitouch screen. AIR 2.5 also has support for hardware acceleration on a variety of mobile processors and has a built-in database for caching application data when there's no network connection.
What is the big picture for Adobe with the release of AIR 2.5? As with Flash, the company hopes to see the big benefit of AIR as an easier programming system for those who want their software to run across a multitude of devices.
According to Adobe's director of product marketing for the Flash platform, Anup Murarka says, "We built the Web as a really compelling, great way to reach the broadest possible audience. Apps are an extension of that experience. AIR lets programmers keep their skills, work flow, and programming tools on the new generation of mobile and connected devices."
The question many outsiders are asking is whether Adobe can stand up to Apple. Currently Apple has more clout with programmers who work to write native applications for the trio of iOS devices--the iPhone, iPod Touch, and iPad. While Flash for mobile, is still only present on a few high-end devices.
Adobe has a strong reputation though, especially among those who edit photos and videos, people who produce magazines or even website designers. What Adobe hopes to do is bridge the world of print-based publications to digital. With the iPad embodying the new-age digital publishing standard of today with graphics that can move, audio quotations, videos and such, Adobe is trying to match this technology.
"We feel this digital publishing suite is going to solve a lot of the challenges publishers have been facing for the last 5 or 10 years," said Lynly Schambers, Adobe's principal marketing manager working on digital publishing.
This software is set to come out of beta in the second quarter of 2011, Schambers said, and will cost $699 and up.
Schambers added, "Today, the iPad is pretty much the only game in town, but it's clear there's going to be a plethora of tablets and other devices hitting the market early next year. Five or six will bubble to the top."
Will Adobe stay in the game with its new changes? I guess it will all depend on what the competitors come up with simultaneously.
Questions and Answers
Adobe has announced the release of Adobe® Creative Suite® 4 series of software products at specially discounted prices for qualified IRS 501c3 Non-Profit organizations.
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