If you have a website that is not performing well it is possible that you have selected keywords or phrases that are too general.
When you choose an all-encompassing keyword or phrase you have to understand there is significant competition for the same broad term.
To set your website apart you may need to look into the possibility of become much more specific about describing your product in keyword phrasing. For instance if you sell sweatshirts, you may want to choose more specific phrasing than simply 'sweatshirts'. You might improve your site rankings by using terms such as 'sports theme sweatshirts' or 'sports theme apparel' or even go so far as to name individual sports teams as part of you keyword options.
By checking out the online competition you have a greater opportunity to see how you can set yourself apart and be unique in competitive online marketing.
Did you know you can actually observe the keywords and phrases your competition is targeting? In order to take a look at the html language of any webpage that contains this information simply click on 'view' from the top menu of your browser and then the 'source' link from the drop down menu. This brings up the page in complete html language and will list the keywords that webpage is targeting. Don't be surprised to find some words spelled incorrectly. The reason for misspelled words in the keyword directory is that not everyone will type in the correct spelling of words. By listing incorrect spellings in your html your site provides an invisible link to common misspellings when a search engine is used.
When developing a list of keywords or phrases to add to your webpage make sure to use words that actually pertain to your site. If you include words that have no discernable link to your products or services this may be considered a spamming technique and your positive site ranking may be penalized.
Your website is about more than simply the words your visitors will read. In a very real way each page provides two sets of information. The first information is the one viewed by online visitors and it should be optimized for their specific needs and to fulfill the need for information about your products or services. The second information is in the html language that is read by search engines to determine your rankings. If you ignore the second page you have lost a significant battle in the war of SEO and online marketing.
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What is the average response rate of quality ...
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what is the average response rate of quality targeted traffic, meaning traffic that is actual real visitors, not just page hits that make your hit counter move without making any sales.
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Looking for online shops to list my Folk arts other than eBay, Any suggestions?
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Is that why the adsense stuff disappered suddenly from the right hand side of my gmail? Were there privacy issues or did that play a part?
I'm searching for contest sponsors
By: FendyBt2 | 27-07-2008
Currently I'm building my website backlinks by running a contest to get bloggers link their blog to me.
I'm just wondering where can I get some cool prizes for my upcoming contest. Maybe someone would like to sponsor me some cool prizes?
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Response to: The Golden Age of Digital Marketing - 23 July 2008
By: Ray | 25-07-2008
89N The Golden Age of Digital Marketing - 23 July 2008
It was with much interest that I read the report on the Netimperative Directors? Dinner discussing the golden age of digital marketing.
I completely agree that the marketing profession faces many challenges in its ambition to be taken seriously at the highest levels of business. As the various speakers highlighted, one of the key challenges is the perception of what marketing is.
Recent research carried out for The Chartered Institute of Marketing by Ipsos MORI revealed that 73 per cent of working marketers surveyed believed there was a large gap between the reality of what marketing does and how it is seen by other parts of the business.
Until marketing is recognised as a key driver of value in organisations, it will struggle to gain the respect of other professional business colleagues. However, marketing must earn that respect.
As highlighted by several speakers, marketers must reach out to colleagues in other functions and those at a senior level, and communicate clearly with them the value they create for the organisation, in terms they understand ? which in boardrooms is predominantly financial.
The Institute continues to promote the profession and attempt to change attitudes towards marketing in the wider business community. It has established links with various government departments to promote professional marketing, and has developed professional marketing standards that employers can benchmark their employees against.
The drive towards proper recognition and respect for the vital role marketing has to play in today?s organisations has to start with greater accountability and clearly demonstrating the value marketers create.
I am in no doubt that digital marketing, with its greater measurability, will be in the vanguard of marketers? increasing acceptance at the top table.
Ray Jones
The Chartered Institute of Marketing
25 July 2008
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