Having your own information products can give you an edge in the internet marketing arena. Why not do it the quick, easy, and inexpensive way? Visit: http://www.epublisher-solutions.com
You just secured resale rights to an ebook you think has a lot of potential. There's just one problem… hundreds of other internet marketers are selling the exact same ebook!
So how do you compete? How do you make the ebook you've secured resale rights to stand out from the crowd? First, you need to add "value" to your offer. Here are some ways to do it:
1) Include bonuses, bonuses, and more bonuses! This is critical. Make sure to add a ton of bonuses to your offer. The more "freebies" a customer can get if they buy the product you've secured resale rights to – the more the better. Bonuses can be ebooks, special reports, free memberships to paid member sites, software, etc.
One important note: Make sure that the bonus relates to the information product you're selling. For example, if you are market ebook on self-publishing online, you could include ebook software, or information on how to promote an ebook. Again, the more bonuses the better.
If at all possible, place a dollar value on the bonuses you include. Why? Because this quantifies the "value" your customer is receiving.
2) Add proprietary bonuses. Create your own special reports or ebook as a bonuses – something the customer could not get anywhere else on the web – this is critical if you are competing against others with resale rights to the same information product. If you don't like to write, or don't have the time find online articles that you can use and compile them into an ebook or special report.
If you have private label rights to articles or ebooks that allow you to change or modify the content, that's another resource you can use to create proprietary bonuses. If you don't have a a private label rights package yourself, it's worth looking into. Again, it can be an easy create your own bonuses to add value to the information product you are selling.
3) Strong guarantee. Another way to differentiate yourself from others that have resale rights to the same product is to offer a strong guarantee. As an example, you could offer a 60 day money back guarantee to your customers… and tell potential buyers they can still keep all the bonuses even if they end up requesting a refund.
4) Pricing. Sometimes your resale rights license specifies a certain price that you must sell the information product for. If it doesn't, then ideally you want to price your product so that the customer feels the value they are getting far exceeds the price.
So should you charge a rock-bottom price? Not necessarily. Sometimes a low price can hurt, other times it can help. The same holds true with a high price. The best way to find out is to test some various price points and see which one generates the most net income for you.
Hopefully, this article has provided you with some ideas you can use to be more competitive in the reseller arena, and generate some sales you might not have otherwise received!
Copyright © 2006 Innovative Solutions Publishing, Inc. All rights reserved.
- Related Videos
- Related Articles
- Ask / Related Q&A
- The One Little Known Secret to Beat Competitors When You Sell Private Label and Resell Rights Digital Products
- Using Private Label Article Resell Rights to Your Advantage
- Reprint Rights, Resell Rights, Private Label Rights And The Law Of Copyright
- Resale Authority-resell, Private Label and Royalty Rights
- Obtaining the Resell Rights to a Private Label Product!
- Knowing Private Label Rights Better
- Difference Between Private Label Rights, Master Resell Rights And Resell Rights
- Master Resell Rights vs. Private Label Rights
Choosing Batteries That Compliment Technology
By: Rainco | 24/12/2009Where would we be without batteries? As we rely more and more heavily on technology which is increasingly of a mobile nature, we need more and more batteries. But it’s not just the number of batteries, but the type and quality.
Who Keeps Calling My Cell Phone? Learn How to Legally Trace Any Phone Number Within Seconds
By: Ernie Gentile | 24/12/2009Are you getting strange calls from numbers you don't recognize? If you are anything like me, you probably find it really disconcerting, and even a bit disconcerting to be getting telephone calls, especially on your cell from numbers you don't know. I have a habit of assuming the worst....
Find Out Who is Calling Me? The Best Underground Method to End Pesky Calls
By: Ernie Gentile | 24/12/2009Who else is sick and tired of anonymous calls coming in to your home or cell phone? In these days of hard economic times.....are you behind on your bills and simply AFRAID to even answer your phone due to all of the unlisted, private or "blocked" digits that show up on your caller ID? If you are anything like I used to be, the NOT knowing whether a call is coming from a legitimate source, an old friend or even someone I'd really LIKE to hear from would drive me nuts!
Cell phone health risks- can it cause cancer?
By: Rob Lantz | 23/12/2009Cell phone health has become a big debate in the recent awakenings of more and more people blaming their health on the usage of their cell phones. It has become such a hot debate, that most countries are passing laws that will make the cell phone providers to mandate that they warn people of the risk of brain cancer, due to the alleged radiation that is submitted through the cell phone.
5 Attributes of a Good Cell Phone Reverse Lookup Directory
By: Nitin Saini | 23/12/2009The success of a cell phone reverse lookup depends on the quality of the lookup directory. Many people scoff at the very idea of reverse lookup because of their lousy experience with poor lookup directories.
Soaring Elegance
By: Frances Seth | 23/12/2009Most manufacturers aim their merchandises toward NextGen individuals today. Not only does the youth make up the bulk of the Earth population but they are very involved consumers. Hence, mobile phone manufacturers are always innovating new items to attract the younger market.
Nokia E72: latest addition to E-series
By: naval | 23/12/2009When you hear the word Nokia the first thing which comes to our mind is cell phones. Cell phones and Nokia are both complementary to each other. Each of them is incomplete without the other.
Installation of digital aerials or satellite receivers
By: thomas | 22/12/2009In this technological age, the advent of digital TV has demanded that every household across the UK will, in the course of time, need to upgrade their equipment.
Choosing A Private Label Rights Package
By: R. Lawrence Anderson | 10/11/2006 | CommunicationWith so many private label rights packages out there, how do you choose the one that's right for you. One way to narrow down the choices it to apply a specific criteria to each private label rights package your are considering.
Mortgage After Bankruptcy: These Steps Could Help
By: R. Lawrence Anderson | 11/10/2006 | MortgageIf you want to increase your chances of qualifying for a mortgage after bankruptcy, here are some steps you can take: First, if you plan to apply for a mortgage after bankruptcy, you will want to have any inaccurate or obsolete negative information on
How To Add Value To Your Resale Rights Product
By: R. Lawrence Anderson | 11/10/2006 | CommunicationYou just secured resale rights to an ebook you think has a lot of potential.
Choosing A Resale Rights Package
By: R. Lawrence Anderson | 11/10/2006 | Affiliate ProgramsWith so many resale rights packages out there, how do you choose one? It's a good question, and that's what we're going to focus on in this article. By the way, if you are not familiar with resale rights packages here's a brief explanation.
Creating Your Own Ebook With Private Label Rights
By: R. Lawrence Anderson | 11/10/2006 | Affiliate ProgramsIf you don't like to write, or simply don't have the time, then creating your own ebook with private label rights may be an ideal answer for you.
How To Rent A Home Or Apartment After Bankruptcy
By: R. Lawrence Anderson | 19/04/2006 | FinanceIf you are planning on renting a home or apartment and have a past bankruptcy, there are some things you should know. First, you need to determine who you are planning to rent from - meaning a private party or a property management company.
Help After Bankruptcy: You Just Need To Know Where To Look
By: R. Lawrence Anderson | 17/04/2006 | FinanceHelp after bankruptcy is out there if you know where to look. In this article I am going to talk about help after bankruptcy when it comes to rebuilding your credit.