LCD Enclosures: A Buyer’s Guide to Protecting Outdoor Digital Signage
Digital signage or digital out of home advertising (Dooh) has become a fantastic new marketing tool and has allowed companies through relatively low initial outlays to produce marketing campaigns that are seen and heard by hundreds and even thousands of prospects customers.
Using standard LCD TV systems to portray marketing messages, digital signage can reach huge audiences and one of the areas where the largest potential audience can be found is outside in outdoor locations. The advantage of outdoor digital signage is that the number of people that can see it is potentially a lot larger than other implementations of Dooh.
However, there is one major challenge in utilising outdoor digital signage and that is ensuring the LCD or plasma TV device is protected from the elements. Outdoor locations are not best suited for signage devices like LCDs but they can be protected to ensure they can function outside or in hazardous locations.
There are a few fundamental principles to protecting an LCD device outdoors:
* Waterproofing – essential to ensure the device can operate outside. Ensuring the LCD is protected from rainfall is perhaps the fundamental most important aspect of outdoor digital signage protection.
* Temperature Control – It is important that any LCD device that operates outside can withstand both extremes of temperature. The device may have to function throughout a heat wave in the summer whilst also having to endure the frozen temperatures of winter.
* Humidity – Another consideration is ensuring that humidity doesn’t build up inside the LCD as failing to counteract any condensation of humidity will allow water to build up inside the device and potentially disabling the LCD.
* Impacts, attempted theft & vandalism – If any LCD or plasma is to be left unmanned in an outdoor location then consideration needs to be given to protecting the screen from unwanted attention.
LCD enclosures offer an all-round protective environment for outdoor digital signage systems allowing eh use of standard LCD TV systems in almost any condition. LCD enclosures offer protection against water, impacts, dust excessive temperatures and humidity.
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Most investors of digital signage are aware of the potential benefits that using LCD and plasma screens can offer when it comes to getting a message across. Traditional signage just can’t compete anymore with moving imagery especially when video and sound are combined in the content.
There are many advantages to digital signage: ● It's eye-catching ● Dynamic ● Engaging ● Flexible ● Cost effective
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much trouble to be worth it, especially as every third party will increase the rate it will take to get a return n your investment.
Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations - outdoor digital signage is set to do the same ouside.
Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage.
There was a time where the only place you would find a television was in somebody's from room or perhaps in a bar or pub. Now TVs are being used almost everywhere for all sorts of reasons; from outdoor entertainment to digital advertising and signage.
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Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions.
Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding.
Digital signage, once a novelty used by only a few advertising companies is now a mainstream form of promotion, branding and marketing with more and more screens appearing in all sorts of locations from retail stores, gas stations, bus terminals, airports and shopping malls.
The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.
Over the last decade televisions have gone from merely devices for entertainment to being commonly used out of the home for advertising, promotion, branding and information.
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