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Marketing Analysis of 0800 Numbers Usage

Author: Amanda Morrison Author Ranking Blue | Posted: 30-04-2008 | Comments: 0 | Views: 7 | Rating:  (122) Article Popularity - Blue (?) Got a Question? Ask.
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0800 Free phone numbers are widely recognized as one of the most powerful marketing tools available. 0800 numbers offer a proven way of increasing business and developing customer loyalty. By enabling potential customers to phone your business free of charge from anywhere in the UK, these are especially valuable when attracting new business.
0800 numbers are free for the dialer of a call. Call costs are borne by the owner of the number. Peak or off-peak charge rates will apply depending on time of day of call. When your customer phones your 0800 number his call is automatically (and instantly) redirected to whichever phone number you have given us. You can change this 'destination' number as often as you want, for free. So even if you move office or you simply want the calls redirected to another phone for a short period, your 0800 number stays the same. Please note, however, that 0800 calls directed to UK mobiles are charged at varying amounts, depending on the network.
To increase the number of enquiry calls you receive from your advertising and marketing investment, you may consider using one or more 0800 numbers as part of a pro-active sales and marketing strategy.
Companies in all industry types involved in selling any products or service could benefit from 0800 numbers service. Industry statistics indicate use of 0800 numbers in marketing / advertising activities can increase response rates considerably by absorbing the cost of enquiry.
A free phone 0800 numbers is a great opportunity to raise your business profile and increase your enquiry rate from potential customers. Currently only 9% of the UK market uses a free phone 0800 numbers. The figure in the USA is over 90% - up from only 5% in three short years! A free phone 0800 numbers will become a necessary marketing tool, so stay ahead of your competitors.

Benefits of a Free phone number found during research:
• Research shows that 64% of customers will call a Free phone number first.
• Consumers see 0800 numbers as a sign that the company really wants their business.
• Brilliant promotional tool. Using a 0800 numbers can increase response levels by up to 40% (source, Chartered Institute of Marketing).
Also research suggests advertising responses increase by between 50% and 300% when a free phone number is used. Business with a free phone 0800 numbers generates three times as many calls as a business without. Most people, when looking for a supplier in a telephone directory will choose to call the number that is FREE. An estimated 50% of advertisers now use 0800 numbers in their adverts.
Furthermore, it has been established that a free phone 0800 numbers will help you retain your existing customers and help gain new ones, as more calls will help you create stronger customer loyalty and increase sales opportunities. It is a well-known fact that it is five times harder getting a new customer than keeping an existing one. This fact alone makes a 0800 numbers an invaluable business asset.
In surveys, customers believe that businesses with a free phone 0800 numbers offer a more reliable, efficient service and they are more likely to telephone free phone numbers before normal numbers. With a free phone 0800 numbers, business can overcome the geographical limitations imposed upon by an STD prefix.

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Article Tags: 0800 Numbers

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About the Author:

Amanda Morrison, independent consultant and motivational speaker in the converging areas of mobile telecoms, toll free systems, 0800 numbers, internet, media, advertising. She has over 10 years of experience in managing and implementing complex technical projects over a broad range of telecommunications platforms.

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