Online Collector Store - Rare Books and Records Finder
There are many people online who collect rare books, memorabilia, and antique items. A large number of these people head to the Web in search of what they want. If you're an enthusiast in this area, what better way to earn some extra money than using your knowledge of the subject to help others out in their search? The Internet is one of the first places people go to look for these types of items these days. You could also set up all or part of your site as an auction site where people can sell their items on your Web site. You would take a commission of the final sale or require users to pay an up-front fee (safer) to list their item.
If your site follows the auction format and you plan to charge a commission on sales, be sure you have a secure system in place to ensure that you get paid. Know how you will track sales and how you will receive payment. If you are going to provide a search service, be sure you have the right connections and are able to quickly access items your clients are looking for.
The following could help you if you own an online collector store:
• Develop a comprehensive link strategy. Music sites, book sites, rarity sites, collectibles sites, and so on, are all appropriate locations to get you linked. Don't ignore relevant meta-indexes either.
• Participate in newsgroups, discussion forums, and mailing lists related to collectors, rare books and coins, memorabilia, and music with a cleverly designed signature file.
• Practice permission marketing by asking visitors if they would like to be notified via e-mail when you offer new products of the type they are interested in.
• Develop a mail list with news on new products and articles of interest to collectors. Prominently display your Subscribe button throughout your site.
• Provide a "Tell a Friend" program that would allow visitors to send an e-mail regarding any of your products to their friends.
• Links from cybermalls that focus on collectibles would be very appropriate for this type of business and could lead to significant traffic.
• Web ring participation should also be considered. There are all kinds of Web rings that focus on these types of products.
If your site follows the auction format and you plan to charge a commission on sales, be sure you have a secure system in place to ensure that you get paid. Know how you will track sales and how you will receive payment. If you are going to provide a search service, be sure you have the right connections and are able to quickly access items your clients are looking for.
By: Francis David
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