Kieron James is the managing director of Zimo Communications, a Network Operator providing number translation services on a wide range of geographic and non-geographic number ranges. To find out more please visit http://www.numberstore.com
In the UK, numbers that start with 090 are Premium Rate Numbers and as such, designated for the provision of Premium Rate Services (PRS) - subscriber services, charged to the callers' telephone bills. Such services include TV votelines, scratch-cards, technical helplines, chat, mobile phone ringtones and logo downloads, horoscopes, competitions and interactive TV games.
An understanding of the regulations not only relating directly to PRS, but also associated legislation, is essential to a business wishing to apply for an 090 number. This is because provision of many PRS services will be governed by other legislation such as the Employment Agencies Act 1973 (employment and business opportunity services), Distance Selling Regulations 2000 (pay for product services) or the Charities Act 1992 (fundraising and charitable promotions).
Generally, Premium Rate Services are advertised on 090 dialing codes. However, some services on mobile phones may use short access codes. PhonepayPlus is the supervising agency for this provision and content, offered by the service providers. It is supported in this role by Ofcom.
How to order PRS
Before contacting numberstore for 090 numbers, you should download and study the PhonepayPlus Code of Practice. Number ranges with drop call tariffs (i.e. a fixed price for the call regardless of its length) and per minute prices are available from 5p to £1.50.
What type of services may be offered?
Many PRS providers offer services involving two-way or multi-way live conversation. These may be chat services, which enable the participants to talk without revealing the identities or telephone numbers of one another. Competitions and games including lotteries and prize draws are common uses of Premium Rate Numbers. Advertisements for sports, traffic, psychic and information lines using 090 numbers are also commonplace in the media.
But it's not always about generating healthy profits for the premium service provider. In many cases, Premium Rate Numbers may provide the most efficient model for funding the operation of a service which might otherwise not be available. Examples include charity fundraising, advice and counselling services.
Adult entertainment services (live and non-live) are also operated on Premium Rate Numbers, but should be restricted to the designated 090 numbers reserved for them. Contact and dating services using Premium Rate Number bring people together to meet each other at an appointed time and place. Employment information, business opportunity services and betting tipster services are also available by dialing 090 numbers.
PhonepayPlus Code of Practice and PRS Regulation
PhonepayPlus regulates Premium Rate Services in the UK. It has responsibility for services in their entirety ? content, promotion and overall operation - through its Code of Practice. Premium Rate Services are defined in Section 120 of the Communications Act 2003, the legislation, which governs their use.
To order a premium rate number, visit www.numberstore.com.
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