Sms | pray | love
In Australia, there are currently more mobile phones than there are people. It's now common practice for working adults to have multiple phones, for business and for personal use, but it doesn't stop there either. Primary school children have their own mobile phones. Fast becoming the digital umbilical cords of modern society, mobile phones are now a socially accepted extension of our arm, our hand, our pocket.
The world is not going mobile, it's gone mobile – we are mobile.
97% of all SMS' sent are opened by the recipient , 83% are opened within one hour but typically, SMS' are opened and read within 4 minutes of the recipient receiving it.
By using SMS as a channel for communication to your existing database, your prospect list or even your employees, you are entering into a one-on-one conversation in the personal space of the recipient, in the most direct medium available in our digital world today. It's fast, it's simple and in almost all cases; it's a message that is guaranteed to be read by the recipient.
Here are 3 simple steps to help you maximise the benefits of SMS communications in your business:
1) Plan your campaign. What is your objective, your compelling reason to send out SMS' to your database, your call to action... this can be as simple as a few sub-heading and dot-points, but it is essential to have this so that you can effectively evaluate your end result and ROI.
2) Profile your target audience. Put yourself in the shoes of your intended recipients, what does a day in their life look like? What day of the week and what time of the day would be ideal for them to receive the SMS communication you want to send?
3) Launch the SMS campaign to your target audience, and wait (probably only for 4 minutes!) to see the results! Keep a close eye on the follow-up interactions you are obliged to fulfil as part of your offer or message in the SMS communication. You've chosen to engage with the recipient in a very direct and personal way, so when they respond it is critical that you're holding up your end of the deal too – building trust and credibility in your brand.
You'd be surprised to learn the many and varied ways that Aussie business' are currently (already!) using SMS communications in their marketing mix. Contact us to discover the opportunities, and the cost savings, that SMS communications can bring to your business in 2011.... Mobile is the new black, and if you're interested in dipping your toes in the water of SMS communications, we can help. We offer a FREE trial and have experts to consult and configure a solution specifically for the benefit of your business. Check out our website to get the ball rolling or call us directly on 03 9279 3986.
Questions and Answers
Article Tags:
sms marketing
,mobile marketing
,sms advertising
,sms apointment reminders
,text
,mobile
,marketing
,business sms
,sms reminders
,mobile phone marketing
,sms text marketing
,sms text message marketing
,business text marketing
An exciting initiative from Red Energy's recruitment division will go live this month with the launch of a pro-active attraction campaign using SMS to engage with prospective candidates.
There are many reasons why businesses should consider providing their customers with a toll free number. They are cost effective for both the business and the consumer, they will help to extend the reach of the business, and they can even provide a single point of contact for consumers so that they can be guaranteed a consistent experience with every call.
The above article offers an insight into the working of web based SMS software and the components required to build them.
Video calling is a technological advancement that has made communication way easier for many people. In this way, you get to speak with a person from a hundred or so miles away through the Internet.
Mobile has made the switch from a voice- and messaging-centric technology to become a predominantly data channel. It's happened so fast that wireless networks are barely able to keep up, and growth will continue to compound for the foreseeable future. Wireless carriers & mobile operators are employing a variety of tools to help their networks handle data more efficiently and quickly, but none is as significant as the transition to fourth-generation technology, 4G Long Term Evolution (LTE).
Estonia has emerged as one of the world's most dynamic and modern free market economies. Its flat tax system and tax exemption rules for undistributed company profits have attracted vast amounts of foreign investment capital. The requirement to balance the country's annual budget is written into the constitution which means that the national debt is a mere 6% of GDP.
The world is not 'going mobile', it has already gone! There are more than 4.6 billion mobile phones in the world today; one each for 67% of the world's population. This is about four times the number of desktop and laptop computers. More than 50% of internet search worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS Text messaging is the most widely used data application on the planet today - by far!
An exciting initiative from Red Energy's recruitment division will go live this month with the launch of a pro-active attraction campaign using SMS to engage with prospective candidates.
Discuss this Article
