Snuko attempts to Spread Awareness!
In order to spread awareness of its security software solution, Snuko partnered with Spain's largest English speaking newspaper last year. This partnership with Euroweekly News has proven to be a boon for the company.
Euroweekly News offered its readers the anti-theft software for computers released by the company. This software is one of its kind in the industry. What it offers to its users is the complete assurance in case they lose their laptops and mobile devices. If you lose your laptop or SmartPhone, with this software, you will not only be able to recover all your valuable, sensitive data but also track down the device. State of art GPS and WiFi technologies have been used to make this software solution.
Since the very beginning, this company has been identifying the various industry channels where Snuko can be put to use. It has been on the lookout for device owners who can make the best use of this software. The company had also launched different marketing strategies for making people aware of this effective software option. The marketing step that it took towards newspapers and magazines has definitely worked well.
The very first paper that Snuko partnered with is Euroweekly, which is Spain's largest speaking English newspaper. It has a huge readership of more than 500,000 weekly readers. This proves that the very first impact the company made in the market was pretty good.
In this new era, everybody is tech savvy and owns a computer or a laptop. From people working in the media industry to those employed at universities and educational institutes, the use of these devices is ever growing. Obviously, the mobile devices and SmartPhones are susceptible to loss and theft. In such a case, if the users are armed with an effective anti-theft software, they will not have to worry about their sensitive, confidential data finding its way to unauthorized access.
The Snuko software is adept in protecting and encrypting important files and documents, so that they are prevented from unauthenticated access. Once the system has been reported lost, the software locks it down immediately. This makes your system nothing but a dumb terminal for all those who attempt to access it.
Also, as an excellent anti-theft measure, the software incorporates WiFi Triangulation and GeoLocation technology that allows tracking down the device. The server consists of all the necessary details about its location. Using this information, the concerned authorities will be able to track down the device.
This marketing strategy used by Snuko has obviously helped to make the world aware of their software solution. A major credit of this goes to its tie up with Euroweekly news. This was the only medium through which the company could reach out to more than half a million readers and that to on a weekly basis.
By the end of 2010, the company also released its anti-theft software for SmartPhones and BlackBerrys. In order to make its campaign more effective, it handed out the software solution to all the Euroweekly News readers for free for a limited time period.
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