The Future of Outdoor Television
With the Internet broadcasting TV programmes, radio shows, films and music there is a growing divergence of media and the traditional platforms have become somewhat indistinguishable. People are now just as likely to watch television on the Internet, than on their home TV systems but there has not been a fall off in the number of televisions sold annually.
Part of this reason is that televisions too have found new applications and one of the fastest growing is using LCD and plasma TV devices for digital signage, narrowcast advertising or digital out of home media (Dooh).
Now LCD TVs are just as likely to be found in shopping malls, retail parks, schools, colleges and concourses as they are to be found in living rooms. Home entertainment is now only part of the remit of the LCD TV an they are just as likely to be seen utilising digital signage as they are playing the latest Hollywood blockbuster.
And a growing number of TV systems are being implemented outside for outdoor digital signage and outdoor TV entertainment.
Outdoor TV systems are primarily the same devices as those used in the average home. However, additional protection is afforded these devices to allow them to operate in outdoor elements in the shape of an LCD enclosure.
LCD enclosures allow standard TV systems to be used in all sorts of conditions, not just outdoors, as the LCD enclosure protects against water (including rainfall and washdown), airborne debris (dust etc) excessive temperatures, humidity, heavy impacts, attempted theft and vandalism.
LCD enclosures are being used in outdoor digital signage applications and as a means of allowing bars, pubs and restaurants, to install outdoor TV systems as a means of outdoor entertainment.
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Most investors of digital signage are aware of the potential benefits that using LCD and plasma screens can offer when it comes to getting a message across. Traditional signage just can’t compete anymore with moving imagery especially when video and sound are combined in the content.
There are many advantages to digital signage: ● It's eye-catching ● Dynamic ● Engaging ● Flexible ● Cost effective
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much trouble to be worth it, especially as every third party will increase the rate it will take to get a return n your investment.
Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations - outdoor digital signage is set to do the same ouside.
Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage.
There was a time where the only place you would find a television was in somebody's from room or perhaps in a bar or pub. Now TVs are being used almost everywhere for all sorts of reasons; from outdoor entertainment to digital advertising and signage.
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Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions.
Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding.
Digital signage, once a novelty used by only a few advertising companies is now a mainstream form of promotion, branding and marketing with more and more screens appearing in all sorts of locations from retail stores, gas stations, bus terminals, airports and shopping malls.
The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.
Over the last decade televisions have gone from merely devices for entertainment to being commonly used out of the home for advertising, promotion, branding and information.
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