Types of Outdoor Digital Signage Systems
Digital signage is a fantastic way of creating more awareness of products, brands and businesses. Many companies are turning o this new medium as a method of marketing. The advantage of this digital advertising is that once the outlay for the signage system and content are paid for, the system will market a business for no other cost.
No other advertising stream can offer this and as long as there is no rental payment for the location for the signage the advertising message can be relayed to a large passing audience.
Outdoor digital signage is an even better method of advertising as the number of people that can see the message is a lot higher than any indoor system.
Outdoor systems do need to be protected from the weather elements though and this is when the outdoor LCD enclosure is used to ensure that the LCD or plasma system is protected from rain, wind-blown debris and excessive temperatures that can arise in both the winter and summer months.
There are other methods for installing digital outdoor signage too. Digital signage kiosks are often used as information points but they can also be used for digital advertising purposes.
Indoor and outdoor digital signage kiosks can implement touch screen technology to cater for interactive solutions such as maps or restaurant menu boards, they are also versatile in the size of LCD TV they can accommodate from small digital signage kiosks to systems with 70”+ screens fitted.
Both LCD enclosures and digital signage kiosks offer protection from the elements and are quite often built to existing standards such as the European IP rating or the NEMA standard as devised by the National Electrical Manufacturers Association in the US.
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Most investors of digital signage are aware of the potential benefits that using LCD and plasma screens can offer when it comes to getting a message across. Traditional signage just can’t compete anymore with moving imagery especially when video and sound are combined in the content.
There are many advantages to digital signage: ● It's eye-catching ● Dynamic ● Engaging ● Flexible ● Cost effective
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much trouble to be worth it, especially as every third party will increase the rate it will take to get a return n your investment.
Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations - outdoor digital signage is set to do the same ouside.
Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage.
There was a time where the only place you would find a television was in somebody's from room or perhaps in a bar or pub. Now TVs are being used almost everywhere for all sorts of reasons; from outdoor entertainment to digital advertising and signage.
Video calling is a technological advancement that has made communication way easier for many people. In this way, you get to speak with a person from a hundred or so miles away through the Internet.
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There are many businesses that still a new traditional phone because it is routine to possess a number where your visitors as well as sellers can get to anyone with a central business office.
Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions.
Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding.
Digital signage, once a novelty used by only a few advertising companies is now a mainstream form of promotion, branding and marketing with more and more screens appearing in all sorts of locations from retail stores, gas stations, bus terminals, airports and shopping malls.
The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.
Over the last decade televisions have gone from merely devices for entertainment to being commonly used out of the home for advertising, promotion, branding and information.
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