Types Of Protection For Digital Signage
Digital signage is the use of TV systems for out of home advertising. More-often-than not standard commercial televisions are used as many digital signage campaigns are run in indoor locations such as retail units or stores.
However, as more and more people begin to take advantage of this relatively low cost method of advertising, more and more digital signage systems are being taken outdoors or to other areas where they are in need of protection.
Outdoor digital signage is perhaps the fastest growing sector of this new market with perhaps good reason. The potential audience for an outdoor signage campaign is many times greater than the number of people that will walk through a store in a day. For this reason there has been a huge rise in the number of digital screens being erected in outdoor locations.
But commercial plasmas and LCD TVs are designed for use in indoor areas such as living and bedrooms and cannot cope with the outside elements. Waterproof LCD TVs are a solution for many outdoor locations but the high costs of these outdoor TVs is often difficult to justify especially when the return on investment of digital signage is so hard to calculate.
However, outdoor LCD enclosures are manufactured to allow standard commercial TV sets to be used in outdoor locations. The protective cabinet of the LCD enclosure surrounds the TV system and ensures no water or other weather elements permeate the enclosure.
Other types of protection for outdoor digital signage have to be considered too. TV screens are not only vulnerable to direct sunlight which can cause hotspots that can damage the screen but direct sunlight can also make screens difficult to read. Anti-glare glass and coverings for the LCD screen will ensure maximum readability in bright sunlight whilst an air curtain – a flow of air over the screen – will prevent hotspots.
Industrial Digital Signage is another application that requires protection. Industrial areas are even more hostile for the use of plasma and LCDs. Not only do industrial areas often contain water they also contain other liquids, some of which can be corrosive. Dust is also another concern for the safe operation of digital signage in industrial locations as are heavy impacts and extreme temperatures.
Fortunately an LCD enclosure can also protect digital signage systems in industrial areas. Manufactured to NEMA 4 (IP65) they not offer waterproof protection and can prevent all liquids fro permeating the enclosure but they are also act as a dust tight LCD enclosure and containing heating and cooling systems for hot or cold areas as well as being able to withstand heavy impacts.
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Most investors of digital signage are aware of the potential benefits that using LCD and plasma screens can offer when it comes to getting a message across. Traditional signage just can’t compete anymore with moving imagery especially when video and sound are combined in the content.
There are many advantages to digital signage: ● It's eye-catching ● Dynamic ● Engaging ● Flexible ● Cost effective
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much trouble to be worth it, especially as every third party will increase the rate it will take to get a return n your investment.
Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations - outdoor digital signage is set to do the same ouside.
Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage.
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Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions.
Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding.
Digital signage, once a novelty used by only a few advertising companies is now a mainstream form of promotion, branding and marketing with more and more screens appearing in all sorts of locations from retail stores, gas stations, bus terminals, airports and shopping malls.
The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.
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