Voters choose Toyota Prii as official plural for Prius
The new name Prii was decided by online voting.
Unique branding strategy
The Japanese car maker holds a dominant market share, all over the world and they certainly know how to increase their sales by promoting their successful breed of cars more efficiently. Branding helps any company to reach its target audience more effectively and Toyota has planned up an interesting customer interactive strategy, to make this new branding move more acceptable by their loyal fans. The new name of Prius is a smart move because it's already approved by the customers and Toyota admirers. For the past one month, Prius started an endorsement where they were asking people to vote online, regarding what they think the ideal plural of Prius should be. The voting was open to all and Prii won.
The Prius family
The hype was huge and it was intended to the new members of the Prius family. Prius is the best selling hybrid car of USA. Besides the original Prius, the new members of Prius range include Prius C small, sporty version, Prius V crossover and a plug in electric version.
Voting result
The several contender names to replace the Prius lineup were Prii, Priuses, Prien and Prium. According to the voting website, Prii won with a marginal difference. It got 25% of the vote which is surprising, because it was leading by a major margin earlier. While Prius for both singular and plural gave it a tough competition and lost the battle by just one percent margin. It got 24% votes. However, the other possible replacement names such as Priuses got 20%, Prien, 19% and Prium, 13%. Toyota officially said that they will use the name Prii in advertising. That's a sensible move considering the inclination of people towards that name.
Questions and Answers
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