What is the difference between web conferencing and webcasting
The art of using the Internet to set up virtual events in which people from different places in the world can participate is relatively new, but it is picking up popularity at a grand pace. The two common tools that have recently entered the realm of businesses for organising live online events are web conferencing and webcasts. There is a common misconception about the definitions of these terms and how they are different from each other.
Though these terms are used interchangeably, when businesses communicate with web vendors – whether they are webinar providers or webcast solutions providers, they have to be precise about their requirements – for this purpose, it is essential to discern between web conferencing and webcasting.
Web conferencing is a super set of the popular concept, webinars, that originated from the fusion of the words "web" and "seminars", a transliteration of which would be online seminars. The main difference between web conferencing and webcasts can be summarised in a single way – interaction. Webinar software applications enable online events to be created where people from different parts of the world can discuss their ideas; it simulates the environment of a real seminar online. People can participate, ask questions and discuss ideas at a virtual conference; at the same time, demonstrations, videos and slide show presentations can also be used in web conferencing. Text chatting interfaces are also available as part of webinar services.
The words "web" and "broadcasts" are fused together to obtain "webcasts" – literally a web based broadcast. Webcasts can be anything under the umbrella of multimedia – audio, video or PowerPoint presentations that are made available to a large audience across the world. Typically, any video in a video-sharing website like YouTube can also be considered a webcast. Webcast recording consists of making videos that could vary from tutorials, demonstrations and "how to" videos to technical explanations of a product and discussions of the world market. Essentially, video webcasts are designed to be marketing materials. As is evident from the way webcasts are described, they are a single channel of communication and there can be no interaction. Users cannot discuss their ideas with the creator of the webcast.
There is a bit of difference in the way the webcasts and webinars target the audience; while webcasting target all users across the globe as a part of viral marketing, webinars are more conservative in choosing the audience because these videos are mostly intended to be training material. Webinar hosting predominantly targets people within the realm of the business. Conventionally, it is as easy to access online webinar support websites as it is to get webcast support.
Questions and Answers
Business is one field that has benefitted a lot due to technological advancements and the advent of webinars and webcasts are proving to be a revolution in the way discussions are organized in companies.
The concept of training and induction of a new employee in the company has changed; so has the idea of coaching apprentices and students with the evolution of webinars and webcasts.
While the webcast of live events is one of the most distinct advantages of webcasting for organisations, the potential to view recorded webinars has added to the significance of webcasts.
The Internet world has migrated from text to multimedia over the last decade – people seem to understand things better if presented in audio or video formats than letting them read chunks of information.
It is common knowledge that businesses have to be decentralised so that their products and services can cover more ground – in the past, people had to travel frequently to discuss ideas and assess results to decide on the aspects that their business had to focus on.
Video calling is a technological advancement that has made communication way easier for many people. In this way, you get to speak with a person from a hundred or so miles away through the Internet.
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There are many businesses that still a new traditional phone because it is routine to possess a number where your visitors as well as sellers can get to anyone with a central business office.
In a highly competitive business environment, companies require to reduce cycle times in all aspects of business.
Maintaining a brand image is important for any business or organisation. Webcasting is a technology that allows businesses flexibility to brand their content in a manner that suits their needs.
Thanks to a media-friendly internet, webcasts are popular today. With the use of streaming technology, it is possible to watch even live events in the form of audio and/or video online.
Webcasting is a great way for businesses and institutions to save money. Moreover, there are many ways to make the entire process of creating and delivering webcasts in a cost effective manner.
There are numerous advantages of webcasting and holding webinars. Businesses, organisations, and various educational and other e-learning establishments have a great need for webcast solutions in order to efficiently reach out to their target audience.
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