Essential conditions of Amazon Kindle Fire to defeat iPad
Who can defeat Apple iPad? This question has existed for a long time in PPC. In the first of 2011, people once thought that Android PPC can answer this question. However, though Android phone have occupies many market rate, it cannot defeat Iphone and instead of it. When people regard that Apple iPad 2 will dominate the PPC market, another seeded player appears, that is Amazon Kindle Fire.
On Nov. 15th of Beijing time, the first PPC of Amazon – Kindle fire official listing. To the outside world, this PPC is so called the descendant of an eminent family: Kindle – the Top one e-book reader in world; Amazon – the biggest online retail net in world. What's more, Amazon makes a price of 199 dollars for the Kindle Fire, the whole world think it is a steal.
On the other hand, though Kindle Fire is welcomed in world, to the Chinese person, they have other ideas. If you want to succeed in China, you must meet TEN essential conditions.
[Brand – as famous as Apple]
Apple iPad 2 is so succeed in China, not because it is iPad 2, but for the reason that it is "Appale" iPad 2. The Brand of Apple plays a very important role during selling of Ipad 2. However, if you asked ten Chinese that "do you know Amazon?" the result may disappoint you. Though Joy Amazon has existed in China for several times, it is not enough. The first condition of Kindle Fire needs to meet is to make common people know the name of "Amazon"!
[Content- accumulation of Chinese content]
Kindle is a kind of E-book reader. Connecting with Amazon E-book market makes this product sell well in European and America. While in China where English is not so popular, the E-book market of Amazon is a tragedy – there is empty of Chinese book resources. So the great amount of Chinese book resources is necessary to kindle Fire.
[Review – strict review system]
Suppose that Amazon got great amount of Chinese book resources finally, then the next problem appeared – the strict review system. No matter the introduction of foreign book or publishing the Chinese book on internet, the fussy review of government is inevitable. We think Amazon can beat it upright, the time and energy will be cost a lot.
[Consumption consciousness]
After Amazon sets up Chinese book resources and has a good relationship with government, next challenge is waiting for you – to cultivate Chinese users' consumption habit. If you do a research, you will found that it is so difficult to make consumer to buy legal copy and fictitious E-book.
[Price – to be cheaper]
Why foreign media think that the sales volume of Kindle Fire can be a challenge to iPad? Because in foreign country, 199 dollars is the same to 199 RMB in China, many users hold an idea that even if the Kindle fire is not so good, to take a fresh is good. However in China, 199 dollars changes into 1260 RMB, it is not "a steal" to Chinese.
[Competition – do defeat products like ‘Tpad', ‘QPad']
When Kindle Fire born, people cheer up. While Kindle Fire comes into China, problem is coming. Amazon can manufacture this PPC by a factory, follow one of PPC's design and add some applications, why cannot other manufactures? Therefore, Kindle Fire must face to the challenge of Tpad and Qpad.
[Beat the low side PPC products in mainland]
The biggest characteristic of Kindle Fire is cheap. There is a saying goes that "you get what you pay for", look at the hardware and software of Kindle Fire, you can find that - & inch capacitance display screens, Android 2.3 operation system, standard low computer configuration. It is hard to imagine, after add 500 Yuan tariff, how can Kindle Fire compete with China low side PPC.
[More cloud service center]
Another characteristic of Kindle Fire is that it relies on Amazon network ecosystem. However in China, the cloud service of Amazon will be a tragedy. If Amazon wants to make cloud service as a sell point, at the same time of setting up more cloud service, the Chinese network condition should be improved.
[Able to play games]
Whether you admit it or not, the most important function of iPad which sell best in China is that it can play game. While Kindle Fire cannot play game at present and the configuration cannot run high quality game. So Kindle Fire should have more applications in order to sell in China.
In Europe and America, Kindle Fire may can defeat iPad, while in China, according to the big difference of economic, culture and so on. It is difficult to succeed of Kindle Fire in China.
Questions and Answers
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