Hasbro: the king of toy making industry
Hasbro is a leading board games and toy making company of the world. This American multinational toy manufacturing company has its corporate headquarters in Rhodes islands of US but most of its toy manufacturing is done in East Asia. Hasbro was founded by the Hassenfield brothers- Helal and Henry Hasselfield in the year 1923. It was a textile remnant business at first which the brothers diversified into producing school supplies and kids stationary over the next 24 years. The first toy that this company produced was Mr. Potato head which turned out to be a huge success.
After this the company produced a toy which they called the GI Joe toy. This new toy which became popular all over the world as an action figure was the catalyst for Hasbro's phenomenal success all over the world. The action figures instantly became excessively popular all over the world especially among boys who did not like playing with dolls. In 1984 Hasbro produced yet another masterpiece toy called ‘My little pony' which was again a huge success. The company soon took over the Milton Bradley Company and started making board games like twister, candy land, the game of life, yahtezz and chutes and ladders which were all very popular and are still very popular. The board games released by Hasbro led to the entry of a whole series of board games in the toy market like monopoly, Scotland Yard etc which also turned out to be very popular as nothing like this was ever manufactured before in the toy industry.
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