Google PageRank
When browsing the Internet, I prefer to use Google as my choice of Search Engine. One of the main reasons for this is because it returns the most relevant results. A lot of people would take these results for granted but sometimes it is good to know how the results were gathered. Understanding how this works will set you in good stead when learning how to improve the position of your own website in the set of results.
Allegedly there are currently around 150,000,000 websites active on the Internet and, as such, getting them in to any kind of order isn't a particularly easy job. In order to catalogue websites in to their database the search engines employ the use of computer programs known as 'spiders' which follow links from one website to another, documenting pages as they go. When you perform a search they refer back to this database of pages and return a series of results by matching your query with text stored on the pages title, content, URL, image text or even in the META tags; this is code programmed in to the page which is only normally visible by Search Engines.
The results are sorted in an order based on a specific algorithm that the Search Engine has chosen to employ; as such a website won't rank the same over every engine for the same keywords. Whilst I have oversimplified the process, the concept in theory doesn't usually get a huge amount more complicated than this.
Google is a little different however as they have patented a technology known as PageRank which provides another important element to this algorithm by assigning a score as to how important they believe a page to be in the wider context of things. Typically a page with a high PageRank will rank higher in the search results than one a lower scoring site.
Google establishes a PageRank in part by counting the number of other websites that link to it; each link to the site is counted as a vote towards its overall 'importance' with they theory being this being that a high quality site would usually have more people linking to it than a mediocre one.
Not all votes are considered equal however; a link from a high ranking website for example will carry more clout than one from a low ranking website so if a webdesigner creates a thousand empty websites and gets them to link back to his main site then it won't artificially increase his ranking. Factors such as the amount of links a specific website has already extended will affect the quality of the vote; it probably isn't particularly valuable to link to a link farm that also links to 50,000 other sites.
If you do happen to run a website and are looking to increase your visibility on Google then I can't really go wrong in suggesting that you fill your site with a large amount of useful, interesting and unique content and then work on obtaining links from as many relevant sources as you can; usually these can be obtained for free by simply asking. These links will hopefully in time improve both your PageRank and consequently the flow of visitors to your site.
If you want to check up on the PageRank of a particular site then download and install the free Google toolbar from http://toolbar.google.co.uk.
Questions and Answers
Unlike Reciprocal Links, One-Way Links also known as Inbound Links are obtained by you or in fact given to you with Love and for ever. Yes,they have come to stay. One-Way Link is a link pointing to your website from another site. You do not have to link back to that website. In other words you need not
Own the number one spot on the Google front page without paying a cent for advertising. Just implement these strategies and your content could be there overnight!
Another great tool we stumbled across is the Website Grader. From the name itself, Website Grader is built to grade a website. Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors.
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's
There is a way to make money online without inventories, employees, special skills or even tons of cash. One way is with digital products. This includes ebooks, software, membership sites and advisories. I'll show you how to get started in this market.
The developers thought that instead of providing all features in the standard distribution; why not rely on the extension system to allow users to modify the browser according to their own preferences.
An in depth look at the new MMORPG from Blizzard Entertainment known as Diablo III, a long awaited release for Diablo fans.
Most small businesses take advantage of computer technology, and it certainly can make things a lot easier for everyone within the business when you do so properly. Unfortunately, there are also a number of different problems that can occur as a result of the technology that you are using.
Copying ipod to computer is easy. For more information on how read this article.
Online training software has found its place in almost all the offices and organizations. It can be used to train employees over the net
According to leading research carried out by Gartner, the number of PCs distributed throughout the first quarter of 2012 went up by 1.9% which was better than analysts predicted.
One of my favourite sites on the Internet has to be the online auction page eBay. Over the past year I have seen not only myself but also my friends and family save hundreds of pounds by buying discounted new or used products online and then in turn selling bits and pieces that are no longer need for a reasonable price.
A few weeks back I looked at the advantages of Digital TV over conventional terrestrial TV and concluded for the small cost of upgrade that it was certainly worth the small investment of £50 or so in order to receive the new high quality digital stations.
Quite often the software contains questionable content such as pornographic links and it can be quite concerning if the computer is shared with other members of the family as there is often no way to delete the links that have been created. A piece of software that I've always found useful in all these instances is 'SpyBot Search & Destroy' which can be downloaded free of charge from http://security.kolla.de
The site in question is the comprehensive online encyclopaedia Wikipedia (www.wikipedia.org) which is a non profit site written primarily by reader input and funded by user donations.
As the resolve of Microsoft strengthens against the constant band of people taking advantage of security vulnerabilities in their most popular Operating System, we see an interesting new piece of software available to download from the Microsoft website designed to tackle Spyware.
Discuss this Article
