How Using Voice-overs in Flash Videos Improves Viewer Engagement
There are many reasons to use voice-overs in Flash videos on you website; one of the most important is to improve viewer engagement for increased sales. If you're currently using Flash videos on your website's landing page-good, add voice to the Flash graphics-great, this will catch your visitor's attention and hold it.
Numerous studies have been done on the correlation between the human attention span and what captures an individual's attention and keeps it. These studies show that you can increase your retention rate and keep visitors on your site longer by adding sensory elements, such as visuals and sound.
When adding voice overs to Flash video, you'll want to hire a voice-over professional, as they will have the voice you need to make visitors want to keep listening, instead of turning down the volume. Many businesses make the mistake of using an amateur voice over for their projects, but they will regret not using a professional voice over actor. Businesses spent thousands of dollars to have someone build their website; why not invest a little more to upgrade to complete marketing tool.
It's important to consider your business image, what you want to convey and how you want to convey it when searching for the voice that you want to represent your company. Having a copywriter work up a voice over script would be wise before contacting a voice over talent. This way you can audition the voice talent with the script you will ultimately be using. A copywriter can bring all of your marketing together for a bigger impact.
For example, if you have car dealership you may want your website Flash video to talk about your warranties, and other information that will be useful to potential customers. You could then have the same voice professional that gave voice to your Flash video on your website do your on hold messaging. Instead of music, sync your website message with your phone message for a complete marketing strategy and give a consistent voice to your whole business.
If you are solely an Internet business then your Flash video is going to be much more important. Check out the voice over marketplace and while on the site, listen to the voice samples of voice talent to get an idea of what is out there. A voice over professional can bring exciting possibilities to your business, and to your bottom line.
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