Launching a computer repair service: ways to use Craigslist to secure your initial clients

When you're starting up a new computer repair business, you must make the most of the broad reach and free cost of Online advertising. It was not long ago that new comptuer repair companies had to invest 100s or 1000's of dollars in print marketing, but the Internet now offers more qualified clients than print advertising and the best outlets are cost-free. As a pc repair business, each and every one of your prospects is online, so you are advertising with complete precision. Prior to the rise of Internet advertising, it was certainly necessary to spend money on print advertising and marketing in papers and phone books. But Internet use has become so widespread that many new companies find they can secure a lot of new business without needing to spend a dollar. Also take into account that your customers--computer owners--own their computers for the purpose of surfing around the web. Therefore for your needs, marketing on the web is a targetted and effective means of marketing.

Craigslist should be your first advertising outlet. Craigslist dominates classifieds advertising in North America. Newspaper classifieds are very small or completely eliminated now because of Craigslist. Customers greatly prefer to search listings on their pcs than read through newspapers. It's faster and delivers more details about the things and services they're looking for. However, the popularity of Craigslist is also its most significant shortcoming because competition is very tough there. You will have to advertise among other pc repair services that offer lower prices. If you have a good strategy, however, you can field lots of lucrative calls and emails. First, it's very crucial that you include as many frequent search phrases as possible in your advertisement. Look at your competitors advertisements. Record twenty most frequent key phrases you find. Be certain to include these in your ad. It's also critical that you write a headline which creates maximum clicks. The top item in the search results is not always the thing that gets the most clicks. Mentioning special discounts and expiring offers produces incentives for searchers to click on your advertisement and find out more about your offer. Also, capital letters, exclamation points, and different characters such as arrows and stars help to distinguish your ad.

After you have earned your searcher's click, have a distinct plan to earn their email or phone call. Lots of pc repair technicians fail to publish specific reasons why they are worth a call. Many of them simply list their prices and services and nothing else. Posting your photo, it has been found, can more than double the reaction you get for your ad. Remember, customers are allowing you in their home. A photo helps to build trust in your services. A biography of yourself is very important. List any jobs, qualifications, and particular specialties. Lastly, a special offer for a discount is quite persuasive. The discount should have an expiration date. You can also incorporate a no cost service like a registry cleanup for all first time customers. Producing urgency in your ad greatly improves its effectivenss. The greatest myth about Craigslist advertising is that the companies with the least expensive service get the majority of the work. This simply isn't true. Customer don't instantly trust the companies with the cheapest rates because they make presumptions about their service quality being weak. In fact, the company with the most trustworthy presentation wins the most phone calls, email, and ultimately, profitable business on Craigslist.

One last piece of advice. For those who have a website--and you simply must use a website for creditiblity--be sure to incorporate a clickable hyperlink to your web site in every Craigslist advertisment you post. Search engines crawl the list to identify the popularity of your web site. Links on Craigslist not only build traffic to your web site, but drive you up the search engine rankings themselves.