NCOALink - How to Mail With Intelligence
Mail with intelligence using the NCOALink
According to a research, there are approximately more than 40 million Americans who change their address every year. As such, it becomes difficult both for the organizations and for the USPS (United States Postal Services) to maintain a proper mailing list. In order to be at par with the moving world, USPS owns the National Change of Address (NCOALink). It is a database that the post office not only owns, but also updates and it contains over 160 million COA (change-of-address) records that have been filed over a period of last 4 years.
This link is equally helpful for several small and big companies as it provides a checking platform to them before they process their mails. Most of the organizations match their mailing lists against the database to confirm whether the businesses, families or individuals have changed their addresses or not.
The database provides them with the accurate information if people have moved and also completed the COA form for the USPS, or whether they have moved without using the proper form. In the former case, the software provides the new forwarding address while in the latter event; the mail is not forwarded at all.
At times, it so happens that the address in the mailing list does not completely match the record in the NCOALink but is somewhat similar. In these circumstances, the link returns the record providing the effective date of move along with the return codes, thus explaining the inability to return the new address.
The right programming is quite beneficial because it helps all its users to save a lot of time, money and effort. Using this database, people can just mail those clients who have a valid USPS address and thus can save a lot of postage and printing costs. Not only is this record cost effective but also quite efficient in terms that it increases your response rates.
It is quite obvious that once you identify the bad addresses you will never mail them and thus there will not be any false hopes of receiving response from such customers. Since, with this data you maintain a record of all your moving customers, you are definitely in a position to retain good customer relationships irrespective of their moves. The advantages of this system do not end here! Using NCOA Link makes you eligible to receive discounts on all your postage at USPS.
The specialty of this product lies in its features that provide security as well as privacy to all its users. The system has been designed with a kind of data storage technology that keeps the postal data of all customers completely secure. The NCOA Link also protects the data while maintaining its privacy and gives the customer an option to integrate the whole system in its in-house computers for internal use. However, the specific programs can only be used with a legal license from the USPS. Keep these factors in mind and use it to your advantage!
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