Secrets of the Inkjet Printer Manufacturers
Today there are a huge range of inkjet printers available online or through a store on your local high street at a range of prices to suit everybody's budget. Prices for a reliable printer can start from as little as GBP30. These days households have access to affordable machines including photo printers, scanners and all-in-one printers. In fact some manufacturers such as Dell or Epson or HP are giving away inkjet printers on promotions or as free incentives when the customer purchases other products. Too good to be true? It certainly seems like a good investment.
The problem is that an inkjet printer is only 'cheap' before you start using it. For many people when their HP inkjet cartridge or Epson inkjet cartridge suddenly runs out of ink, they automatically purchase an OEM (original equipment manufactured) inkjet cartridge as recommended by the printer manufacturer. Over a very short period time, costs to keep your printer in ink seem to escalate so much so that you will find that you've actually spent more on the ink cartridges than you did on the purchase of the inkjet printer itself!
With the economic downturn prices for OEM inkjet manufacturers have increased dramatically as printer manufacturers look at ways at keeping their margin of the market. Whilst printers have enjoyed a steady and gradual price increase, they are the products that do not contribute significantly to the bottom line. So what does?
Selling approved and recommended OEM inkjet cartridges is a very profitable business activity for manufacturers such as Dell, Canon, HP and Epson, making their money selling ink cartridges NOT inkjet printers. Once a printer has been purchased, the consumer will return again and again to buy inks that are recommended by the manufacturer's user guide. The cartridges are so expensive because they are full of profit which is why there are so many deals out there offering free inkjet printers.
When you purchase your new printer the majority of Inkjet cartridges supplied for 'free' are very rarely full. The fact that they are free is attractive enough for the consumer to think they are getting a good deal and is a deciding factor in the retailer making the sale. These OEM ink cartridges are designed only to provide enough ink for a few pages to get you 'started'. Suddenly your printer runs out of ink, you are in the middle of an important report or letter, you need ink quick, so you readily go back to the manufacturer who supplies the recommended inkjet! And because the inkjet cartridges are not full, you return to the manufacturer on a regular basis, which helps boost their profit.
Some consumers inadvertently believe they do not have a choice about which inkjet cartridges to buy. They sincerely believe that they should be purchasing expensive OEM ink cartridges from the manufacturer because that's what the user guide recommends. They can in fact opt to buy cheaper 'compatible' ink cartridges or remanufactured cartridges, making dramatic savings on their ink purchase of between 50% and 75%!! All major inkjet cartridge brands are covered, including Apple, Canon, Hewlett Packard, Lexmark, Brother, Epson, IBM and Xerox. What's more they do the job just as well as OEM cartridges but at a much lower cost!
And finally, It has been suggested in the market place that compatible inkjet cartridges could void a printer's warranty. There are some excellent compatible inkjet cartridge manufacturers out there, producing high quality, result driven products. It takes a little research and you, the consumer, could be saving significant amounts of money on inkjet cartridges from year to year.
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