There is a debate raging on the internet at the moment, about whether the move by some of the major national newspapers in the US, away from subscription to a free, advertising driven business model, is a signal that the days of paid content is over.
This debate shows a lack of understanding of content publishing on the web. The reason that the national newspapers are failing in the subscription market is because most of their content is available elsewhere for free. If there is a free alternative, guess what, people will always take the free option.
In the early days of the web, brand was enough to sustain many of the online sites of the national newspapers, but now brand is not enough. There are many credible sources creating content and the internet community is getting pretty good at ensuring quality floats to the surface and the dross is trampled under foot.
So does huge national newspaper sites being forced to go free mean paid content is dead? The figures suggest not. In fact they suggest that the market has blood surging through its veins. According to the Online Publishers Association, paid-for content billed over $2bn in 2005 and is expected to reach over $5bn in 2007. In Europe according to a study for the EU, revenues will increase from
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