The Difference Between HTML Registration Forms & Online Registration Systems
Recent surveys show that at least 20% of corporate meeting planners do not use any kind of online application or website to assist in their registration process. So using an HTML form to register attendees puts you ahead of at least some of your peers.
However, when contacting meeting professionals who already employ an HTML-based form to help with registration, they are often under-informed or misinformed on what exactly an online registration system could offer them in addition to the functionality of their established HTML registration form.
In brief, here are just a few of the advantages to be gained by switching to an online registration system:
Superb Security
Because most online registration companies host your registration pages on their servers you can take advantage of the economies of scale and get expensive security measures for a fraction of their price. Hackersafe inspections, 128-bit encryption technology, TRUSTe verified privacy policies and PCI compliancy are all great programs you can take advantage of.
Customizable Reporting
On top of securing your data, registration systems often offer custom reporting capabilities so that you can slice your data any way you need. With some systems, you can also email reports to sponsors, colleagues, vendors or anyone else you need to keep in the loop, without giving them direct access to your accounts or data.
Flexible Forms
The best registration systems on the market today allow you to build your forms using a WYSIWYG (What You See Is What You Get) editor, meaning that you can build an entire web page without knowing any HTML code. This gives you the ability to add your logo, customize text styles, change colors and make changes on the fly, with no need to involve an IT department!
Automatic Emails
Event-reminder and registration confirmation emails are easy to build and send with online systems that do most of the work for you. In addition, top systems will have a mechanism which sends emails to registrants who abandon the process before completing their registration, affording you the opportunity to assist people who are confused, or help to convince them that registering for your event will be beneficial.
The biggest difference between online registration and HTML registration forms is that they are self-service. There a few registration companies that will let you try out their system fully before you commit to buying anything.
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