UK consumers fall out of love with mobile broadband as sales plummet
The UK's number one comparison site for mobile broadband says there has been a 57 percent drop in the number of people signing up for mobile broadband via the site in the last twelve months. Sales have dropped from approximately 3,000 in May 2009 to 1,300 in May 2010. The findings are further supported by Experian Hitwise data, which reports a drop of more than 50 percent in the amount of searches undertaken for the phrase ‘mobile broadband' in the same period.
Rob Webber, Broadband Expert's commercial director, says that UK consumers have been let down by mobile broadband technology; with slow speeds and poor coverage being the main factors: "Mobile broadband experienced phenomenal growth in the UK as consumers expected all the benefits of a home broadband connection whilst on the move. Sadly the technology has not lived up to the hype; we receive a huge amount of feedback from customers complaining of inconsistent or non-existent connections and speeds comparable to dial-up or worse."
Webber believes that the impending availability of a super fast LTE (Long Term Evolution) network will give mobile broadband the shot in the arm it needs to win back consumer confidence but is concerned that Britain is lagging behind in this area.
"We're already seeing companies rolling out LTE networks in the US and Europe," he says, "but the UK is still 12-18 months away from this. LTE should boost mobile broadband speeds massively, with downloads speeds of over 100mbps achieved in testing; so it could outperform and even replace home broadband in the future. However, the UK needs to work faster to adopt the new technology required to reinstate consumer' faith in the mobile broadband service and help sales recover to their former level."
Questions and Answers
Article Tags:
mobile broadband
A recent study by a UK mobile broadband comparison website, Broadband Genie, has confirmed our doubts. The report says that the mobile broadband speed is nowhere near to the alleged speed given by some of the providers.
TalkTalk, who are best known for their home broadband packages have joined forces with Vodafone, one of the largest ISPs in the UK to offer their customers mobile broadband alongside their current services.
3 have jumped on the free gift with mobile broadband bandwagon.
Telecommunications giant Three (Hutchison 3G UK Limited) has confirmed that it is investing a substantial £38.2 million to expand its mobile broadband operations and network in Scotland.
Cheap Mobile Broadband accessible through online portals attached with many complimentary offers providing handsome downloadable speed.
Stay connected is need of the hour and Mobile broadband connections connect you with the world. Internet has become one of the greatest source of communication and entertainment. In UK, there are a number of companies that provide broadband deals. These deals allow you to access hassle free Internet. Broadband connections have many advantages over other kinds of Internet connections and users can enjoy Internet anytime anywhere.
An in depth look at the new MMORPG from Blizzard Entertainment known as Diablo III, a long awaited release for Diablo fans.
Most small businesses take advantage of computer technology, and it certainly can make things a lot easier for everyone within the business when you do so properly. Unfortunately, there are also a number of different problems that can occur as a result of the technology that you are using.
For any restaurants, it is very important to have vigilant end to end point of sale and service. If someone is new to the business of making and serving meals, it's very important to have a clear cut observation on point to point service to sale.
Small business financial software plays a vital role in the operations of an organization especially the small enterprises. This is where you get the opportunity to keep the record of all the financial activities that are occurring in your organization.
Wireless is one of the best ways in order to get internet to a laptop or a computer, but if you want to sell wireless items in the US or Canada, you need to be sure you pass the wireless testing and you get the FCC certification to prove it.
A poll conducted by broadband comparison site Broadband Expert has revealed that just 5% of Britons believe the UK will have "the best superfast broadband network in Europe", as pledged by the current Government.
Independent research has revealed an increase of 20% for home broadband speeds in the last eight months according to results from over 10,000 Australians who ran a broadband speed test.
12 August, 2010: More people under the age of 45 would buy Apple's iPad tablet computer because it looks good, rather than for its technical capabilities according to research
With so many different broadband providers to pick from it's not always straight forward choosing the best broadband provider for your needs.
Discuss this Article
