About the author:Melissa Peterman is a web content specialist for Innuity. For more information about publishing software or XML Platform go to Mark Logic.
Publishing enterprises today are looking to new platform applications instead of purchasing publishing software to help their content produce profits in this electronic age. The publishing industry has changed its market from traditional paper media to the electronic age of publications. Instead of publishers “giving away” their content online by means of the World Wide Web, publishing companies are reining in their valuable information and using XML platforms on top of their existing contentbases to create new products, reuse existing content and take advantage of XML management all without the need to purchase publishing software.
In this electronic age, where so much content is virtually free and accessible, with online advertising as the form of income, publishing houses have been competing to still make a profit from their enormous content bases aside from online ads alone. Now, with XML as basically a standard, at least for the W3C, publishing houses are choosing to go with an XML platform, like an XML content server to fully maximize their content and help with content management. All forms of content can be easily converted into XML with an XML content server, including paper files, graphics and charts and graphs. The XML content server provides an XML platform allowing organizations to unlock the value of existing content where it previously wasn’t profitable before.
Other large contentbase organizations have benefit from this XML platform: Government, insurance and any other private or public organization that do not wish to complimentary publicize online- though needs an enterprise search to filter all of their content can use an XML content server for exactly the same purpose. With an enterprise search, your organization is able to only search within its secure database and retrieve more than just pages showing listings of files that “may have what you are looking for,” these XML servers retrieve whole articles, texts, images and even video all within one query into the enterprise search engine.
Because XML a common standard for most of the web, blogs, online books and articles and not to mention Office Open XML, where OOXML automatically creates content into XML, with an XML content server and OOXML it’s no wonder that enterprises are turning to XML platforms to aid their content into new and profitable ways.
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