Website development is a complex process and multi disciplinary. Custom website design is not only technical but also lots of logic is involved. Web design has to incorporate lot of content and design elements that makes a visit to the web site convert the visitor into a buyer, client, service member or a business associate. This does not accrue just by embedding flashy objects, hyperbole or graphics. Web site design has to be analyzed, the products researched and presented to the net user with accurate information, easy navigation and a trust the will increase goal conversion.
Proper content and graphics are a must since this informs the visitor of the products, services and information that he can buy, register for or avail of to meet his purpose. Second aspect to this is that the website content and images should be such that the search engines find easy to cache and index for accurate ranking.
Hence the website should surface on correct keywords that find the right visitor therefore research and analysis helps in correctly focusing the site on the Internet. This helps in organic web promotion of the web site. Unique content helps in organic growth of the website on the search engines and acceptance by the high PR directories for listing.
Use technologies which are search engine friendly the best bet is to minimize flash usage and use server side scripts. The graphics should be light and not large and weighty for fast download on the user's browser. This is important since not all web visitors have access to high speed internet connectivity. Do not embed technology as flash since they are required to download plug-ins. Most users do not wish to download software due to suspicion.
Make sure that the website colors suit the product or service and that they do not decrease the readability of the content.
Most of all the colors, layout, graphics, web tools and content management system should be compatible with operating systems, browsers and monitors. These elements should be search engine friendly and deliver to the user what he is looking for.
