Max has been writing and publishing music for over 30 years. In 1992 Max founded startup Davis-Reuss, Inc. As general contractors Davis-Reuss, Inc. contracted with Shell Oil, ARCO/BP, Chevron, Union76, LAMTCA and others for over ten years. During that time Max supervised twelve employees, many subcontractors and was the main contact with all clients. Amongst other responsibilities Max personally bid all jobs, approved plans, hired employees, filtered subcontractors and handled all administrative duties connected with running a multi-million dollar operation. In or about 1999, Max began the research and development of Internet properties. In 2002 Max walked away from the contracting business. Since then Max and Davis-Reuss, Inc. have developed, Digipie®, LaffLoads™, Luvdarts™, MoBull MoFact™ and other multimedia content and applications.
There’s a lot of finger pointing going on these days. Newspapers, recording companies, photographers and other businesses are simply going out of business. Some of these companies have been in business for over 100 years! What happened?
Well, there’s a lot of finger pointing towards the Internet as the problem. From my perspective that’s a lot of bull or just plain shortsightedness on the finger pointers part. The Internet may well be one of the greatest innovations known to man. Once you know how to use it and you’ve also developed a good filter system for information, you’ve basically tapped into all the knowledge in the Universe as we know it.
So how can something so good be so bad for many? One of the things the Internet brought with it was a “consolidation of the media”. Rather than going to a record store to get your music and a newspaper stand to get your paper you had a new option to get it all from one place, the Internet. Placing an ad was no longer a pain and you could also get instant results from the Internet. Need a nice image to put in your email to your girlfriend or boyfriend? Surf the web until you see one you like and just take it. “Save as” and it’s yours.
So the examples just given were all examples of multimedia and its branches. If these different branches of multimedia would have seen themselves as one and had they gone to Congress with the purpose of establishing a statutory rate on all multimedia downloads from the Internet, (easily measurable) my instincts tell me they would have been a huge success. Why? Because Congress would have loved to keep it so simple and still achieve such huge positive results for those concerned. Let those concerned bang out the particulars. Let’s, (Congress) do our part in providing growth potential via the Internet for these multimedia industries and move on to other things.
Instead we got this quagmire of confusing amendments to old rules, new rates that take a degree in quantum physics to figure out, new fragmented copyright rules that benefit some and piss off the rest of us and all because the multimedia branches still refuse to see themselves as one!
The day will come when that perspective will prevail. The wireless industry gets it. Let’s subscribe to their lead and start righting the wrongs that came about because we were too selfish and fragmented in trying to monetize media from the Internet.
We are at a similar benchmark moment with data infrastructures, data applications and data products that we were at in the middle 90’s with the Internet. This time, can we, (multimedia players) all get along? Can we unite?
If we do, we will thrive. If we don’t, we will not survive. http://datarevenue.org
- Related Videos
- Related Articles
- Ask / Related Q&A
Avoiding copyright infringement
By: Alex Stanley | 30/10/2009There are many different types of copyright infringement and some forms of it may be happening under your watch. In an organisational setting, you are ultimately responsible for the actions of the individuals that work under you. As such, any illegal downloading or software usage that happens on your company premises is something that you are responsible for. In order to avoid this from happening, educate yourself about copyright infringement.
Copyright & Music Piracy
By: Reema Patil | 23/09/2009The principle that the work one has created belongs to the creator and should be controlled by them is a global concept. This principle is encoded in Copyright law. Copyright Law is the key element upon which intellectual property rights are created and it is from these property rights that musicians, composers, artists and authors derive their income.
Publish Your Patent Application? ... or Not
By: Oli Osorhan | 22/09/2009escription of patent application publication process, benefits and pitfalls. How to accelerate of examination of patent application
Free Photoshop Elements 7 Tutorials To Master Adobe Elements Software In Under 2 Hours
By: David Peters | 22/09/2009Simple Adobe Photoshop ELEMENTS 7 Video Tutorials that will help you conquer Adobe Photoshop Elements in no time at all. Take a look at the blog and view a free photoshop elements video tutorial.
Los Angeles Copyright, Patent Attorney Referral 661-310-7999
By: State Bar Approved Lawyer Referrals | 21/09/2009Although proper registration of patents, copyrights, and trademarks is an important part of any business, it does not prevent all legal conflicts. The rapidly expanding global economy has made many American companies vulnerable to infringement in China and throughout the developing world. Widespread use of the Internet has also exposed large and small businesses to IP rights violations.
Copyright and Related Rights - An Overview
By: R.S. Praveen Raj | 19/09/2009Copyright is concerned with protecting literary, artistic or scientific work of the human intellect.Copyright is based on the concepts of originality and reproduction of the work in any material form. Therefore the main criterion for the protection of a work under copyright laws is that it should beoriginal (Not copied).Copyright confers the author the exclusive right to use or authorize others to use it for its reproduction, public performance, translation and adaptation.
Copyright management
By: Katheleen Bloom | 16/09/2009It is very important to make sure that you have good copyright management in order to insure that no one is illegally using or benefiting from your intellectual property. This will allow your business to reap the full benefits of the products and services offered by you.
Trademark Law
By: David Done | 01/09/2009Trademark Law - Trademark law protects the creator of a unique phrase, design, image, word, name, or logo so that other legal entities cannot use them.