13 sales copy writing Tips for more Web traffic

Learning sales copywriting is crucial when you want to increase Internet traffic to visit your site. You have to master search engine optimized (SEO) copywriting.  If done well, this specialized Internet writing skill will reward you with: to increase Internet traffic, stronger brand development, higher search engine rankings, and better customer engagement.

What follows are the top techniques for effective sales copywriting:

1. People don't read online the same way they do offline. You have to make your sales copywriting bite-sized, more easily digestible. Force yourself to write some much shorter sentences. Like this one!

2. Keep this copywriting rule in mind: Sentences with more than 22 words need to become two different sentences. Make most paragraphs no more than three sentences, so readers see some white space for a visual break, sooner than later!

3. Are you familiar with "WIFM"? That means "What's in it for me" – and that's what readers want to know when reading your sales copy. Convey that you know what the reader's challenge is, why they're searching for help online. Make it real and clear that you really offer them a solution.

4. Best practices for SEO copywriting starts with doing thorough keyword research. Use the free Google Keyword Tool to identify relevant search terms that many people seek information about each month.

5. But complete your research on the actual search engine results page. When you type in your potential keyword, you'll see near the top how many other Web pages are already competing for clicks for this search term. For some terms, you may find the competition is way too stiff. 

6. Target no more than two keywords per Web page or blog post. "Targeting" those keywords in sales copywriting means "repeating" them multiple times. Try to make use of your keyword or phrase about 1.5 - 2% of your total word count. Example: If your sales copy winds up being 500 words, try to repeat your keyword about 7 or 8 times. This is one key factor to getting to increase Internet traffic from search engines.

7. Also, to make a Web page rank higher on search engines, you must use your keyword(s) a) in the title, b) in the very first sentence, and c) in your very last sentence. And when you're sprinkling your body copy with the keywords, try to repeat it/them about every 100 words. Keep self-editing until what you have sounds organic enough for the human "ear."

8. Use larger, bolder section headers after every 2 or 3 paragraphs. These help to drive the reader's attention into your sales copy. Another big tip for sales copywriting: Include one or two of your keyword phrases in your section headers. This, too, is crucial for attracting more Web traffic.

9. Be topical and write with passionate. Even show some humor in your sales copywriting or blog posts (if appropriate). Also be aware that, some of the most-read sales copy online takes a strong or shocking position. These types of Web page are some of the most shared on social media and other blogs.

10. Calls to action are important to incorporate in your sales copy. These can be in the form of special offers, discounts, signing up for your blog feed, responding to a survey, beta testing and/or participating in a study.

11. Incorporate images to break up your copy. This engages readers visually and also give you an SEO opportunity to insert your keywords. Many people don't realize they can get to increase Internet traffic from the "image" section of search engines, and it's easier to rank well for key worded images.

12. Search engines view copy differently from humans. Search engines pay special attention to what you've underlined, italicized, or made bold in your text. Use these signals to strengthen the search engines' understanding of the readers your sales copy targets.

13. Linking out to other websites is important. Doing this tells search engines that you care about helping readers learn all they can about your topic. Search engines view your links to other sites as a quality move.

So, that's our top 13 sales copywriting tips for to increase Internet traffic. If you have a copywriting challenge and need some help, CopyClique.com welcomes an opportunity to work with you. Email us and we'll give you a price quote within 24 hours for a professional SEO copywriting service.