Andrew Hallinan has been in the internet marketing industry for over 4+ years and has a well established presence online. Currently, Andrew co-owns and operates http://www.synergy75.com, an internet marketing/web design firm.
Headlines are the most important part of your entire sales letter. Think of the last time that you went to the book store and bought a book. Why did you pick it up? What was the first thing you saw when you looked at it?
Chances are pretty good that you picked the book up after reading the title, and then turned the book over and read the back. After deciding the book looked interesting, you decided to purchase it. You pulled out your wallet and spent $8-$18 because of a catchy headline and some good text on the back of the book. You became a “conversion.”
Headlines need to convert people’s interest. The only purpose of a headline is to make the reader read your first sentence. It then takes a good first sentence to make the reader read the second sentence and the third, etc. Getting people to your website is easy – getting them to become a sale, is not.
Try as often as you can to incorporate one of your key benefits into your headline. For example, someone advertising a new air purifier could say:
“Facts You Should Know About How to Instantly Kill 99.9% of Air-Born Bacteria That Will Harm Your Family”
See? You’re taking the benefit, which is, “Kills 99.9% of air born bacteria,” and turning it into a catchy headline.
Also remember:
Words in quotation marks are read and retained 80% more often!
Most copywriters make the mistake of writing the copy first, and then the headline. This is wrong! Never do that. Always write a killer headline first, and then write your killer copy.
Here’s the Words You’ve Been Waiting For!
1. Announcing
“Now announcing the secrets to acne treatment.”
“Announcing: Going out of business sale!”
2. Secrets of
“How to Discover the Secrets to Better Intimacy.”
“Order now, and Discover the Secrets of Success!”
3. New
“Now Announcing This New Secret That Everybody Is Talking About!”
“Discover New Secrets to Weight Loss!”
4. Now
“The Time To Buy Is Right Now.”
“There Has Never Been a Time Like Right Now!”
5. Amazing
“Order Now for Your Amazing New Kit”
“Now Introducing the Most Amazing New Vacuum Cleaner”
6. Facts (You Should Know)
“Facts You Should Know About Healthcare”
“Facts You Should Know About Weight Loss”
7. Breakthrough
“Click Here For Your Breakthrough New Report”
“Now Announcing a Medical Breakthrough”
8. At Last
“At Last, an Easy Way to Make Money Online!”
“At Last, the Answers You Deserve!”
9. Advice to
“Advice to Lower Your Mortgage Payments by Half!”
“Advice on How to Stop Acne Before It Happens!”
10. Truth of
“Do You Want to Know the Truth of How to Lose Weight?”
“At Last, Learn the Truth of How to Live a Better Lifestyle”
11. Protect
“How to Protect Your Family Even When You Are Away From Home”
“At Last, a Secure Way to Protect Your Investments”
12. Life
“Here’s How to Live the Life You’ve Always Dreamed About”
“Discover the Secrets to a Happy Love Life”
13. Here
“Here, You Will Find What You Have Been Looking For”
“If You Want to Get Rich Online, Start Here”
14. Discover
“Discover the Secret New Way to Protect Your Investment”
“Here is Where You Will Discover Secrets That Will Change Your Life”
15. Yes
“Yes, At Last, Your Search Is Over!”
“Yes, Send Me My Free Report!”
16. Bargain(s)
“Looking For a Bargain? Look No Further!”
“Now Introducing the Best Bargain You’ll Ever Find Online”
17. Do You
“Do You Want to Discover Your True Potential?”
“Do You Want to Buy a Bargain?”
18. Love
“Here Is How to Protect The Family You Love While You Are Away From Home”
“Looking For a Bargain? You’ll Love This!”
19. Hate
“Do You Hate Spam As Much As We Do? Read On!”
“How Much Do You Hate Your Sky-High Interest Rate?”
20. How Much
“You Have No Idea How Much This Will Change Your Life”
“How Much Is Too Much to Change Your Life?”
21. How Would
“How Would You Like to Lower Your Mortgage Payment?”
“How Would You Like to Win a Free Vacation to the Bahamas?”
22. This
“This Idea Can Change Your Life!”
“This Is Your Chance to Change Your Life”
23. Only
“Previously Only Shared to 200 People”
“Only You Can Decide to Change Your Life”
24. Sale
“Buy Now – This Is a One Time Sale!”
“Don’t Walk Away From the Greatest Bargain Sale of Your Life!”
25. Free
“Download Your Free Report!”
“570 Free Sales Letters and Business Forms!”
26. You
“You Are the Only Person Who Can Change Your Life”
“You Must Act Now”
27. How to
“How to Make Money Online Fast”
“How to Design Your Own Golf Course”
Discover the secrets to how the quality of your words and web design will affect your conversion rates by visiting www.synergy75.com
- Related Videos
- Related Articles
- Ask / Related Q&A
- How to Write Powerful Sales Headlines
- Copywriting - How To Write Powerful Sales Headlines
- How To Write a Great Sales Letter
- Crafting a Compelling Sales Letter
- Emprezio Inc, Brian Krassenstein, and Others Make Large Website Sales
- Great Headlines for Your Poster
- How to Draw Customers to your Garage Sale
- Improve your Sales Performance with Powerful Headlines
SEO Content Writing for Guaranteed Website Ranking
By: Arun Kumar | 24/12/2009Search Engine Optimization is no more a term popular only among the website owners. Everyone who knows about websites and who searches the internet frequently would have at least some idea about this important website ranking related concept. More popular as SEO, Search Engine Optimization is a strategic process through which websites are helped to get rankings in the search engine result pages generated by search engines while someone searches something using them.
Faster Then, A Speeding Bullet?
By: Elizabeth Brenner Danziger | 21/12/2009Details matter. Here is the difference between "then" and "than". Also a clarification of when to use the hyphen in "check in", "check out" and other pairs.
5 Tips You Must Know Before Creating Your Newsletter
By: Ronald Ruhle | 21/12/2009I am now going to give you five things to do before you sit down to write anything. This is assuming that you have done enough research and you’re ready to tap away.
Get Yourself A Creative Writing Mindset And Improve Your Writing Skills
By: Ronald Ruhle | 21/12/2009Before you write about anything…do the research. Get as much raw material into your brain as possible. Then let your brain’s natural abilities do its stuff.
Methods to Get More Number of Blog Subscribers
By: yachika verma | 21/12/2009With so many people in to blog writing, there is a lot of competition in the market. Now the first question in a blogger’s mind which comes is “How to get the maximum number of subscribers to my blog?”
How Twitter Helps in Growing your Online Business?
By: yachika verma | 21/12/2009In first go, anybody and everybody will think that Twitter is just another place on internet for blogging. Believe me, that’s what I thought at first. However, more I got to read about Twitter and use it;
How to Get Higher Page Ranking with the Help of an SEO Copywriter?
By: Arun Kumar | 21/12/2009Those who are aware of search engines would also have a clear idea about search engine ranking. And those who know about search engine rankings, for them SEO or Search Engine Optimization would never be a tough concept to digest! What is SEO then? Search Engine Optimization is a process through which websites are helped get good rankings in the major search engines of the likes of Yahoo!, Google and MSN.
Use a pre-written term papers as models to jump start your own assignment
By: termpapers500 | 17/12/2009The single most challenging task, which needs to be tackled, while still in school, college or university is the writing of book reports, essays, term Papers, theses and dissertations.
27 of the Most Effective Headline Words of All Time
By: Andrew Hallinan | 11/12/2007 | CopywritingThis is a 3 page article on how to write good headlines. If you do not have a good headline, you could be losing 80% of your conversions.