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Marketing your book whether you went the POD, e book, or traditional route can be a daunting process. Figuring out what works and what does not can take time, energy, and if you are not careful a lot of money. When I first self published my science fiction novel GETTING OUT ALIVE, I had already done quite a bit of research into ways to market my novel that did not eat into my pocket book.
Here are the top 8 ways I have marketed my book and seen results
Create a presence on the web. There are many ways to do this, but having your own web site to promote your writing is the best way. There are lots of places that have free web pages, but Bravenet.com has everything you could ever want web journals, tell a friend service, guest book, and mailing lists to name a few and this includes free hosting.
Sign other authors guest books. The author is not the only one who reads the entries, and make sure you add your web site address even if they dont give you a spot to put it. Put it beneath your name when you sign your entry.
Be a regular on message boards, answer newbies questions, and dont forget to add your signature with your web site address. The important thing to remember here is to pop in on a regular basis, otherwise it looks like the only reason youre there is advertise, and participants wont take you seriously.
Join writers groups online and post, post, post Thats not to say you should inundate any group with advertising emails about your book, but rather to participate in the discussions. If you have a signature line at the end of your e mails this will do your advertising for you.
Speaking of signature lines, create one and add it to all of your e mails. This is one of my favorite freebies. People do read signature lines and I have actually ordered books because I found them via the signature line.
Give away free PDF electronic versions of your book not too many now, just 2 or 3 in return for reviews. This has worked very well for me, and I have gotten some good reviews from doing this. Readers like free and are usually more than willing to write a review in return.
Trade electronic versions of your book with other published authors and do a review for each other.
Once you have reviews post them on your web site and anywhere else you can. There are many places to post reviews for free, just search on google for book reviews. See if your reviewers will post their reviews for you at these web sites.
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