One of the most important copywriting tips is to immediately grab your target prospects’ attention. Once you’ve captured their interest, you have to keep them glued to your message.
All your efforts in creating the sales letter will go to waste if people will not even begin to read it. Once your prospects read the first 25% of the entire sales message, there’s a good chance they’ll continue reading.
That’s why it’s vital that the first few parts of the sales letter grab their eyeballs or arouse their curiosity so much that they can’t stop reading.
Here are some vital copywriting tips to grab your prospects’ attention and keep it longer.
1) The most important part of your sales letter is your headline. This is the first part of the sales copy that people will read. Reading the rest of the message depends on whether the headline has captured their interest enough to make them read further.
The headline should be the most persuasive part of your entire sales letter. To grab attention, some copywriters devise headlines that relate to a massive controversy or astounding claim, which might make it sound too good to be true.
Therefore, it’s also important to immediately show proof if the headline sounds a little too “hypey” for the normal person to believe. You can provide a visual image, statistical figures or case studies immediately after the headline to support the incredible claim.
2) Keep your sentences as short and as simple as possible. Write down your copy in such a way that a 10-year old can understand it.
Eliminate unnecessary fillers and state your message in the fewest possible words. Long sentences and unnecessary words might create confusion (or even irritation). When people are confused, they leave your message and don’t buy anything.
3) Arouse interest with a story. People are naturally drawn to stories. Stories lower people’s resistance to accept your ideas, make things easier to understand, and affect emotions like no other method. Stories allow you to easily slide in your “sales message” in an undetected manner.
4) If you don’t have a great story to tell, or in addition to your story, you may also use amazing facts or information to get them to stay interested. One site where you can find true and extraordinary facts is www.thisistrue.com.
5) As you’re writing your sales copy, you must continuously anticipate any questions or objections that the readers may have, and address them right on the spot. Be sensitive to any possible doubts and concerns that might come across their minds, and clearly answer them in your sales message. This is one of the most profitable copywriting tips you can apply.
6) Tell the readers that you’re revealing something very important, or something that will have a dramatic impact to their lives, within the sales copy. This stimulates their curiosity and will motivate them to continue reading until they’ve found that one special aspect you’ve mentioned.
7) Talk directly to the reader in normal everyday conversation style. Don’t use formal words like “Please be known…” or “It has come to my attention…” Write like you would speak to a close friend.
Use “you,” not “one” or “a person.” If you’re telling a story, it’s fine to use “I” often but still get the readers involved if possible. For example, in your story, you may say, “I went from being poor to being homeless and hungry. I’m sure you’ll feel as devastated as I was if you’re in my position.”
8) Put plenty of white spaces to make your sales copy inviting to read. Strive to have 3 sentences or less per paragraph. Long paragraphs look intimidating. You don’t want them to exert any extra effort in reading your copy. Your aim is to set up an ideal and comfortable buying environment where they can go through the purchase process with the greatest of ease.
9) Write subheadlines so that those readers who are simply scanning your sales letter could immediately find the topic they’re searching for. Subheadlines may include topics such as your background, your bullet points, your list of bonuses, your offer, or your guarantee statement.
Hope these 9 copywriting tips to grab and hold your prospects’ attention bring you lots of sales for years to come.
Related Articles
A 3-minute Cheat Sheet to the Secret Language Your Prospects are Speaking
By: Lina Penalosa | 23/04/2008 | Writing
This article explains how your personality influences your marketing copy, how to identify which personality type you are, how to identify your prospects' personality types, and what keywords, phrases and triggers you should use to acquire the most sales with each personality type.
Web Site Copywriting - The Headline Said What?
By: George Dodge | 13/12/2005 | Marketing
One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?
Do You Repel Women...with Your Copy?
By: Lina Penalosa | 24/04/2008 | Writing
This article reveals some of the critical differences between marketing to men and women and how a marketer's ability to write effectively for each audience can mean the difference between a piece that earns you money or marketing that just costs you money.
Copywriting - Write Ads That Get Customers And Cash Fast
By: Angela Booth | 26/05/2008 | Marketing
Basic copywriting skills are essential for any business owner. You can write an ad today, have it published in newspapers or online tomorrow and will get sales the same day.
Discover how to write ads with a simple formula: HPSA. It's an acronym for Headline, Pain, Solution, Action. HPSA works for...
7 Steps to Increase your Profits 300% or More - Guaranteed! -- Part 1
By: Rasheed Ali | 13/11/2007 | Business
Writing direct response sales copy to increase your profits is not easy for most people. It takes a lot of work. But, it doesnt have to bea that way. When you read this article you'll discover why...
7 Steps to Increase your Profits 300% or More - Guaranteed! -- Part 2
By: Rasheed Ali | 16/11/2007 | Business
Part 2 -- Here we continue on with the 7 steps, starting with how to write a compelling headline.
Writing the Income-Generating Web Site
By: Scott Smith | 11/07/2006 | Business
Here is a simple template your readers can adapt and apply to create a Web site that sells. Regardless of their niche, invite them to use it as a jumping-off point for their income-generating Web presence.
Copywriting - Get Paid, Even As A New Copywriter
By: Angela Booth | 13/05/2008 | Marketing
If you'd like to develop a great career with unlimited opportunities, look no further than copywriting. It's ideal for anyone with marketing and/ or writing experience.
Copywriting is a business writing: writing to promote and persuade. It's been called salesmanship in print, and that's precisely what it is. I'm often asked...
Latest Copywriting Articles
Headlines so Powerful
By: Jeremy Long Chia Teik | 19/07/2008
Do you understand the power of strong headlines? Are you wondering how to write such powerful headlines with ease? No problem. This article shows you how you can go about doing it effectively. You'll learn valuable pointers that should make your headlines more creative and strike that powerful impact on readers. There isn't any need for you to reinvent the wheel. So, start powering up those headlines for greater success!
How to Become a High-paid Marketing Consultant or Copywriter - Fast!
By: Dan Lok | 18/07/2008
Are you a marketing consultant or copywriter still looking for clients, and often wonder how most people really get clients to hire them? If you are, this article will prove VALUABLE to you in a moment. Here’s why:
The Essential Factors About Content Copywriting
By: Naman Jain | 17/07/2008
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here.
The Sale Is In The Consequence
By: Mark Kimathi | 13/07/2008
Among the main challenges of selling online is the fact that there is no face to face interaction.
How to Squeeze Blood From a Copywriter
By: Barry A. Densa | 09/07/2008
The only measure of a copywriter's talent... is how much and how fast he can sell his client's product!
Why Online Sales Are Emotional
By: Mark Kimathi | 04/07/2008
The differences in media may introduce challenges in the process of selling from a website.
Power Up Your Product Copy
By: Jeremy Long Chia Teik | 04/07/2008
Is your product page getting you good results? Are you searching for the right formula to solve this big problem? My article will show you how you can overcome whatever obstacles you are currently facing in writing your product copy. Learn and understand what creating an effective product page requires. This is crucial to succeeding in your aim to power up that product copy which will eventually bring in positive results to your bottom line.
Why Use a Freelance Copywriter?
By: Jonny Seeley | 02/07/2008
The world is full of consultants who claim to help your business, but a creative freelance copywriter will add real value and is well worth the money.
More from MemberSpeed, Inc.
List Building Techniques to Attract a Flood of New Members to Your Membership Site
By: MemberSpeed, Inc. | 18/06/2008 | Internet Marketing
An excellent way to build a massive list is to create a free membership site, where you give away quality products in exchange for their subscription. This article discusses some amazing list building techniques to help you get an avalanche of potential members to your site.
List Building Tips: How to Create a Subscriber-sucking Squeeze Page
By: MemberSpeed, Inc. | 18/06/2008 | Internet Marketing
If you have your own database of subscribers, you can send them any promotion or message, anytime you like… and get immediate results with a click of the button! To build a massive list, you need to create a high-response squeeze page to send targeted traffic to.
Membership Sites – How to Handle Common Membership Site Challenges
By: MemberSpeed, Inc. | 10/06/2008 | Internet Marketing
Membership sites can be very profitable; but maintaining them is no walk in the park, especially if you don’t have the proper knowledge or experience. This article reveals the most common challenges encountered by membership site owners, and the steps you can take to resolve these issues.
How to Create an E-book That Sells…without Writing it yourself
By: MemberSpeed, Inc. | 04/06/2008 | Internet Marketing
If you hate writing and you want to save a lot of time and effort, then this article will reveal some amazing ways on how to create an e-book that sells… without the hassles of creating it yourself.
Outsourcing Tips and Secrets for Membership Site Owners
By: MemberSpeed, Inc. | 02/06/2008 | Internet Marketing
Outsourcing is one of the keys to success if you have a content-based membership site. Hiring qualified ghostwriters can free up your time, so you can focus on the moneymaking and management aspects of your business.
Article Marketing Tips – How to Use Article Marketing to Make a Killing Online
By: MemberSpeed, Inc. | 01/06/2008 | Internet Marketing
Read this article to know how to use article marketing as a powerful strategy to make money online. Discover fantastic article marketing tips to help you create in-demand and highly-read articles that sell.
Membership Sites: How to Create Recurring Income From Membership Sites
By: MemberSpeed, Inc. | 22/05/2008 | Internet Marketing
A paid membership site can be very lucrative in creating recurring income for the owner. No longer will you have to charge a customer once for your product or service. Now, you can charge them on a monthly (or sometimes bi-monthly) basis.
Affiliate Program Management: How to Motivate Your Affiliates to Make More Sales
By: MemberSpeed, Inc. | 11/05/2008 | Affiliate Programs
Becoming an affiliate manager is easy, but knowing how to increase your profits through your affiliates isn't a walk in the park. Keep reading to discover simple but effective ways to become proficient in affiliate program management.
Writing 
