Dave Aldridge is an author, publisher and marketer of information products.
He is now concentrating on helping others into the info-product marketing business by writing step by step copywriting and marketing courses a members only website (free membership for course subscribers) etc.
If you would like to download my course on copywriting FREE (for a limited period).
Then go to: www.makeinamonth.com/update.htm
In copywriting there are certain rules that a novice would do well to heed, one such copywriting rule is The rule of ‘AIDA’.
So who’s Aida? I hear you say, well Aida’s not my other half, it’s a fully tried and tested formula, a formula that you must use in order to write successful sales letters that sell products.
Lets now look at the ‘AIDA’ formula in detail.
ATTENTION.
Your sales letter must at the very beginning grab the attention of the reader, this is achieved with a powerful headline full of benefits that the reader is looking for, so you need to know your customer.
INTEREST.
Your headline should lead on to the first sentence in your first paragraph, this should arouse the readers interest by reinforcing the benefits in the headline and offering more benefits to come, in order to encourage the reader to read the rest of your copy.
You could end your first paragraph with ’Allow me to explain’ for example.
DESIRE.
Once your reader has been encouraged to read the rest of your copy, it’s here that you must get your reader to desire your product.
You do this by stating the readers problems, worries or desires etc, you then promise or explain that your product will solve their problems, answer their worries, fulfil their desires.
As the prospect reads your copy, it should build a picture in their mind full of the benefits your product can offer them.
AND STATE EVEN MORE BENEFITS.
ACTION.
At the end of your sales letter you must call the reader to action, by getting them to order your product, it’s no good asking them to order, they need to know exactly what they need do in order to benefit from your product.
In other words you end your copy in such a way that it’s taken for granted that the reader is going to order your product, you merely give clear instructions on how they should do this.
Well that’s the rule of ‘AIDA’, I suggest you learn it by heart, follow the ‘AIDA’ rule and you’re well on your way to composing successful sales letters.
My new course ‘The Rules of Copywriting’ is available free for a limited period. See details below.
- Related Videos
- Related Articles
- Ask / Related Q&A
- The Know It All Of Marketing Copywriting
- Golden rules for effective marketing copywriting
- Why A Marketing Copywriter May Pay Off For You Big Time!
- Why A Marketing Copywriter May Pay Off For You Big Time!
- What To Look For In A Direct Mail Marketing Copywriter
- What To Look For In A Direct Mail Marketing Copywriter
- Your Guide to Choosing, Briefing and Retaining a Freelance Marketing Copywriter
- Theme Marketing: Copywriting Technique #127
SEO Content Writing for Guaranteed Website Ranking
By: Arun Kumar | 24/12/2009Search Engine Optimization is no more a term popular only among the website owners. Everyone who knows about websites and who searches the internet frequently would have at least some idea about this important website ranking related concept. More popular as SEO, Search Engine Optimization is a strategic process through which websites are helped to get rankings in the search engine result pages generated by search engines while someone searches something using them.
Faster Then, A Speeding Bullet?
By: Elizabeth Brenner Danziger | 21/12/2009Details matter. Here is the difference between "then" and "than". Also a clarification of when to use the hyphen in "check in", "check out" and other pairs.
5 Tips You Must Know Before Creating Your Newsletter
By: Ronald Ruhle | 21/12/2009I am now going to give you five things to do before you sit down to write anything. This is assuming that you have done enough research and you’re ready to tap away.
Get Yourself A Creative Writing Mindset And Improve Your Writing Skills
By: Ronald Ruhle | 21/12/2009Before you write about anything…do the research. Get as much raw material into your brain as possible. Then let your brain’s natural abilities do its stuff.
Methods to Get More Number of Blog Subscribers
By: yachika verma | 21/12/2009With so many people in to blog writing, there is a lot of competition in the market. Now the first question in a blogger’s mind which comes is “How to get the maximum number of subscribers to my blog?”
How Twitter Helps in Growing your Online Business?
By: yachika verma | 21/12/2009In first go, anybody and everybody will think that Twitter is just another place on internet for blogging. Believe me, that’s what I thought at first. However, more I got to read about Twitter and use it;
How to Get Higher Page Ranking with the Help of an SEO Copywriter?
By: Arun Kumar | 21/12/2009Those who are aware of search engines would also have a clear idea about search engine ranking. And those who know about search engine rankings, for them SEO or Search Engine Optimization would never be a tough concept to digest! What is SEO then? Search Engine Optimization is a process through which websites are helped get good rankings in the major search engines of the likes of Yahoo!, Google and MSN.
Use a pre-written term papers as models to jump start your own assignment
By: termpapers500 | 17/12/2009The single most challenging task, which needs to be tackled, while still in school, college or university is the writing of book reports, essays, term Papers, theses and dissertations.
Internet Marketing Tip. Can you Really Make Money on the Internet? What’s the Biggest Money Maker?
By: David Aldridge | 19/02/2008 | Business OpportunitiesInternet marketing tip. Can you really make money on the Internet? What’s the biggest money maker? The most commonly asked questions from those that are thinking of starting an Internet business are: Can I really make money on the Internet? Closely followed by...
Copywriting Tips. the Secret of Good Headlines
By: David Aldridge | 16/02/2008 | CopywritingCopywriting tips. The secret of good headlines. By Dave Aldridge In copywriting, what is a good headline? Well a good headline must excite your reader, it must...