Facebook rules!
Social Media is talking over the world. And rightly so. According to online statistics, the online giant has been replaced by the social media star as the most viewed site of the world. With Facebook surpassing Google for the most visited website in the world, an escalating battle between the two kings of the internet has begun. A mind-boggling graph revealed that Facebook increased by 185% in viewership as compared to Google, which only increased by 9% since 2009. The question then arises; will Facebook be the next Google?
Facebook is more than a fast-growing social network. It potentially is an enormous source of personal data. Internet users behaved differently on Facebook than anywhere else online: They used their real names, connected with their real friends, linked to their real email addresses, and shared their real thoughts, tastes, and news. Google, on the other hand, knew relatively little about most of its users other than their search histories and some browsing activity.
Until today, Google was the one stop where everyone went to find information on pretty much anything that one can think of. Google was also a source of advertising for various brands as it displayed sponsored links. As and when a relevant keyword was typed on the information bar, a plethora of results followed suit. So much so, that with the database of these sponsored links, the search engine giant was able to build a 25 billion dollar advertising search business over the last decade.
Since the advent of Facebook, the advertising agency has been able to come up with a whole new area of experimenting with the placement of ads on the internet. Facebook became the identity keeper for any brand or organization one wants to learn about. Keeping every personal detail like year of establishment, aim of the organization and more - right down to the joining of a new employee in the company, Facebook keeps a record of every tidbit of information that one might want to know about. This gave rise to the transparency that one always desired through the medium of advertising. The consumers started relating and trusting Facebook advertisements much more than the ones that were shown on Google. This development represented a major win for Facebook.
Though Google is trying to make a place in the world of social media as well, with social networks including Orkut, and its new-fangled tool - Google Buzz, which is an online social application connected to the users Gmail inbox, it has not been able to compete with Facebook and its continuous pace of growth. Boasting a number of 400 million users from all over the world, Facebook seems like a promising approach in increasing the amount of revenue for both the advertising world, and the corporate sector.
Facebook's not only kneecapping Google search engine, but also directly competing with it. Facebook encourages its users to use its search engine installed on its homepage by Microsoft – a result of a deal struck between the two companies. This has further reduced the share of visitors that Google gets for Now what's left to be seen is, Facebook or Google – who will win the Internet war?
Questions and Answers
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