How To Get Your Customers To Take Action Now

Author: Mick Reade

| Posted: 18-03-2008 | Comments: 0 | Views: 5 | Rating: (50)

(?)

Once you've written your ad or sales letter, you've got a killer headline, a strong guarantee, you've gained your reader's trust and respect with evidence and testimonials, and you've got them excited and wanting to respond, then there's one critical thing left to do... Get them to take action NOW, and order your product or service!

The biggest difference between a weak sales letter and a really strong one is a weak one can tend to fade away towards the end and lose momentum, while a strong one will continue to build excitement in their reader all the way right to the end.

Think of your letter like a song, slow and melodic to start with, getting your reader intrigued, and then slowly builds with intensity and excitement, and then keeps building and building to a big beautiful crescendo, that has your reader pumped up and ready to give you their money on the spot!

You should also make a cut-off date for your offer, or some sort of time limit or product limit. If there's a limit to your offer it makes it more exclusive, and inspires urgency in your customer by having the possibility that they could miss out if they wait too long. Another way of doing this is what's called a 'takeaway close'. What this means is you could offer some fantastic bonuses, which have a time limit on them, say for example 7 days, so they have to order in the next 7 days or you'll take away these bonuses
and they'll miss out. We all procrastinate at some time or another in our lives, so if you've provided strong reasons for your customer to do business with you and you've given them fantastic value with an irresistible offer, then limits on the offer will inspire more immediate action. They'll be much less likely to 'leave it til later', when they'll probably just forget about it.

This is why it is also called 'direct response marketing', because you're getting your customer to make a decision sooner rather than later. You may find it hard to believe, but a lot of businesses can make it difficult or vague for your customer to actually order and pay for your product or service.

So make it easy. Give them as many options as possible. Put your contact details right in front of them so they can write or call to ask any questions that they might have. Let them choose how they want to give you their money. And this also means giving them split payment plans for high cost products. That way they don't have to commit a large chunk of money all at once, and it makes it easier for them to say 'yes' and give you money.

It all might seem like common sense stuff, and it really is, but if you've been successful up to this point in getting your customer worked into a frenzy and wishing they had your product right now, the last thing you want to do is let them start to lose interest by making the ordering process frustrating.

P.s. I just want to leave you with one last thought. You should always use a p.s. in your sales letter, as many people will skip straight to the end to find out how much they have to pay, and what your offer is really all about. This is a great place to put the most important parts of your offer, and get them to go back up and read all the way through!

It can be a little bit like a game, manipulating your reader to do certain things, and sometimes even like jumping through hoops, but when you know in advance what your reader is thinking and what they want, then it puts you in the strongest position to help them solve their problems, and of course for your business to make more profits!

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Marketing, Advertising, Copywriting, Business Advertising, Closing The Sale, Direct Response Marketi

Article Source: http://www.articlesbase.com/copywriting-articles/how-to-get-your-customers-to-take-action-now-363309.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Mick Reade has been trained by Australia's highest paid copywriter, and now does freelance work as well as teaches others how to improve their copywriting skills, for more information please check out http://www.myadcamp.com

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Interesting Preliminary Results On Headlines
By: James Brausch | 22/05/2006 | Affiliate Programs
Soon, I'll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so.

Split Testing - The Most Powerful Marketing Strategy You Will Ever Learn
By: Peter Geisheker | 20/01/2007 | Marketing
Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you're sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing. "What the heck is split...

For Copywriters Only: a Guaranteed Way to Eliminate Writers Block Forever Starting With your
By: Dan Lok | 28/10/2007 | Internet
Maybe youre one of the few who never suffer from writers block. But since youre reading this then Im guessing youre not one of the few. Its ok. As you gain more experience youll naturally figure out what works best for you. What follows is a technique to get you writing that never fails to work. And it doesnt really matter where you begin your next killer sales letter.

Information Marketing's Awesome Power
By: Dan Lok | 09/02/2008 | Internet
If you're brand new to doing business on the internet, then you have an excuse for not knowing the sheer power of information marketing. If done right... it'll make you as much as your heart desires. Among other things, information marketing is scalable.

The Deadliest Email List Disease and How to Cure it
By: Dan Lok | 08/03/2008 | Internet
You'll decide to either market to a list, or not. And I know that some marketers just don't want to be bothered with list generation, for a variety of reasons. That's fine. So if you're sitting on the fence about it... just understand that you can be walking away from a LOT of money if you don't have a list.

A Simple Shortcut for Writing Irresistible Benefits
By: Tom Trush | 26/06/2008 | Marketing Tips
Do you know if you’re promoting features or benefits in your marketing materials? The answer to this question plays a significant role in the effectiveness of your marketing message.

37 Tips on How to Write a Web Page or Sales Letter That Sells!
By: John O'callaghan | 24/10/2005 | Sales
Step-by-step practical advice on how to write a web page or sales letter that sells.

Ignite Business Success in 2007
By: Leslie Hamp | 05/01/2007 | Marketing
Planning is a key ingredient to business success. But the truth is 90 percent of small business owners do not have a plan. Most do not know where to focus their efforts for the greatest impact so they procrastinate or, worse yet, do not take any action at all toward meeting their goals. Learn 5 essentials to make planning pay off in a big way.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Nobody can answer this question.
By: JGgotogirl | 11-07-2008
What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?

Where or how could i become a promoter of NYC in Japan and vise versa?
By: euro777 | 11-07-2008
Hello How would one become a promoter of New York City for Japanese people living in Japan. I live in New York, but my wife is Japanese. I also love Japan and love to travel there but i do live in New York. Working as a promoter would be ideal work for me( better than working in restaurant) Thank you all in advance urmas mollerson

PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????

Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept

How does the graphic design indusrty effect the ...
By: k.walker | 09-07-2008
How does the graphic design indusrty effect the natural order of environmental science?Could you please send a reply to k.walker25@ my.iadt-nashville.com.Your respond will help me in finding information for a research paper that is due in my environmental science class.Thank you for your time.

Advertising rates
By: frankie | 07-07-2008
I volunteer for a campground and I produce a 8.5 x 5.5 (28 page booklet). It includes advertising. My question is...do I charge more for the back page and the inside back page? If so, by what percentage and is it FIRST COME FIRST SERVE?

Q&A Powered by:

Latest Copywriting Articles

Headlines so Powerful
By: Jeremy Long Chia Teik | 19/07/2008
Do you understand the power of strong headlines? Are you wondering how to write such powerful headlines with ease? No problem. This article shows you how you can go about doing it effectively. You'll learn valuable pointers that should make your headlines more creative and strike that powerful impact on readers. There isn't any need for you to reinvent the wheel. So, start powering up those headlines for greater success!

How to Become a High-paid Marketing Consultant or Copywriter - Fast!
By: Dan Lok | 18/07/2008
Are you a marketing consultant or copywriter still looking for clients, and often wonder how most people really get clients to hire them? If you are, this article will prove VALUABLE to you in a moment. Here’s why:

The Essential Factors About Content Copywriting
By: Naman Jain | 17/07/2008
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here.

The Sale Is In The Consequence
By: Mark Kimathi | 13/07/2008
Among the main challenges of selling online is the fact that there is no face to face interaction.

How to Squeeze Blood From a Copywriter
By: Barry A. Densa | 09/07/2008
The only measure of a copywriter's talent... is how much and how fast he can sell his client's product!

Why Online Sales Are Emotional
By: Mark Kimathi | 04/07/2008
The differences in media may introduce challenges in the process of selling from a website.

Power Up Your Product Copy
By: Jeremy Long Chia Teik | 04/07/2008
Is your product page getting you good results? Are you searching for the right formula to solve this big problem? My article will show you how you can overcome whatever obstacles you are currently facing in writing your product copy. Learn and understand what creating an effective product page requires. This is crucial to succeeding in your aim to power up that product copy which will eventually bring in positive results to your bottom line.

Why Use a Freelance Copywriter?
By: Jonny Seeley | 02/07/2008
The world is full of consultants who claim to help your business, but a creative freelance copywriter will add real value and is well worth the money.

How To Get Your Customers To Take Action Now

Article Comments

Related Articles

Got a Question? Ask.

Latest Copywriting Articles

More from Mick Reade

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter