Keyword Density in Copywriting: the Important Aspect of SEO

Posted: Sep 03, 2008 | Comments: 0 | Views: 11 | Bookmark and Share

Before venturing into the issue of what the ideal keyword density should be, let us understand the exact meaning of keyword and keyword phrases. A keyword is the word or a word phrase that the internet user puts into the search engines in order to get the information he is looking for.

Keywords are very important tools when it comes to search engines. They help web crawlers to analyze the relevance of particular webpage. The frequency of these keywords on a particular webpage in agreement with the total count of words on that webpage is called keyword density.

While some of the search engines such as Yahoo allow greater keyword density (up to 5%), there are search engines such as MSN Google that prefer limited number of keywords (maximum 2%). The site has to abide by this limit in order to avoid suspicion of spamming.

However, there is nothing certain that can be applied as an ideal keyword density as the algorithms of these search engines change frequently. There are some search engines that stress more on the use of keywords in Meta tags, title, and in the web copy, while others such as Google favors keywords in the text of the web page.

Perfect keyword density varies according to the nature of used keywords as well. While one very competitive keyword is considered more than enough for a single webpage, on the other hand for the less competitive ones frequency of 2-3 is believed appropriate.

Generally 2%-5% of keyword density is considered optimum for a single webpage. One keyword for one webpage is believed to be best for higher SEO ranking. If the keyword density is very high, search engines will assume it keyword stuffing and can penalize your website for spamming. Therefore the best approach is to strike a natural balance.

It's also very important to understand that keyword density is used for per webpage and not per site. It's also essential to place keywords at least in all the headlines and first and last paragraphs of the webpage content.

While writing content for your webpages, it's very important to understand that you are writing articles for the visitors and not for search engines. People generally use search engines tactics while creating content for webpages while the motto should be our visitors. If you forget the potential visitors, nothing can make your website a success.

 

 

(ArticlesBase SC #546829)

Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    RSS
    Print
    Email
    Re-Publish

    Source:  http://www.articlesbase.com/copywriting-articles/keyword-density-in-copywriting-the-important-aspect-of-seo-546829.html

    Article Tags:

    SEO Services

    ,

    Copywriting Services

    ,

    SEO Copywriting

    ,

    Copywriting Company

    ,

    Copywriting Agency

    SEO Keyword Research and Implementation

    Jay Brock, a Natural Search Consultant at Apogee Search speaks of the importance of SEO Keyword research and strategies to help implement it. (04:19)

    How to Find the Hottest Keywords for Google AdWords Campaigns

    http://www.37AdWordsSecrets.com/Tools/KCI Most keywords don't make money. That's a simple fact. But here's what to do; This video shows you how to find the most profitable keywords for your Google AdWords Pay Per Click campaigns. Keywords people who are actually buying are using (works for Yahoo and other PPC engines too). (06:03)

    Howie Schwartz Discusses Long Tail Keywords

    Watch this short clip about long tail search terms, SEO and serch engine marketing presented by Howie Schwartz. (07:34)

    8 SEO Techniques Every Webmaster Should Know

    Getting higher rankings for your targeted keywords is often cited as the main reason for online success. Here are eight simple SEO techniques that will help you improve your site's rankings in all the search engines, especially Google. (06:41)

    Another Great Lesson by Word University, Part One

    A proven, simple step by step niche marketing and optimum targeted keyword discovery system. Taught by the authors of the popular "Cyber Gold." Limited enrollment at http://www.smallbusinessonlinecollege.org (04:41)

    Amber Smith

    Nowadays, you can easily find loads of advertisements about loads of things. It is worth mentioning that these advertisements are good not only for the companies, but, for people as well.

    By: Amber Smith l Writing > Copywriting l Sep 12, 2008 l Views: 122
    Amber Smith

    Copywriting is not the talk of the season, but, it’s the need of the hour. It means that if you want to promote your business in style, then you will have to go for professional copywriting services.

    By: Amber Smith l Writing > Copywriting l Sep 12, 2008 l Views: 12

    This is the world of advertisements. Even if you have talent, it is of no use until it is promoted and marketed well. Same is the case with any business that needs good marketing.

    By: Sunita Biddu l Writing > Copywriting l Aug 27, 2008 l Views: 13
    Amber Smith

    A whole lot of copywriting works are being outsourced to India expecting affordable and effective content. Let us have a look for the reasons behind this flow of work to India. While contemplating and researching on the topic, certain important factors rush to the scene like the efficacy and talent of Indian copywriters.

    By: Amber Smith l Business > Online Business l Oct 16, 2008 l Views: 71
    Cleva Smith

    Whether you have been in online business for sometime now or you are just beginning, you need to know that you should keep promoting your site.

    By: Cleva Smith l Writing > Copywriting l Dec 30, 2008 l Views: 7
    Amber Smith

    Writing the content for a company’s website is not a child’s play. It requires a lot of research and talent to deliver impressive and persuasive content that converts the website visitor into a customer soon after they read your content.

    By: Amber Smith l Advertising > Online Promotion l Oct 16, 2008 l Views: 58
    Amber Smith

    Professional SEO copywriting services offer various kinds of services to increase your online visibility. With such enhanced online visibility, you are ready to make am impact on the internet as you will get increased number of targeted traffic.

    By: Amber Smith l Writing > Copywriting l Sep 01, 2008 l Views: 11
    Anton Stoutjesdijk

    When it is time to design your website or write articles for your company, it may be necessary to hire a seo article writing service. This company will know how to write an article for you in which will be designed with both target audience and search engine in mind.

    By: Anton Stoutjesdijk l Writing > Article Marketing l Nov 05, 2008 l Views: 22

    SEO content writing has been one of the deciding factors in scripting the success story of a website. Today, every website wants its position to be on the top in the major search engine results and hence they leave no stone unturned in availing the most suitable strategies for it – getting quality content works done is one among many.

    By: Arun Kumar l Writing > Copywriting l Feb 08, 2010 l Views: 3

    If you are you a new business owner, or budding writer who wants to offer services that involve copywriting materials to clients, it’s important to know the basics. Copywriting material can be a very effective promotional tool when done well; so let's review key points.

    By: Tracey Girling l Writing > Copywriting l Feb 08, 2010 l Views: 1

    Promoting a business can be easy if you couple clear strategy with good tools; especially if one of those tools is well-written copywriting material. With the Internet being one of the most valuable ways to help support and grow a business, it’s critical to have copywriting materials that are clear, utilize keywords and action verbs, and include an emotional pull for customers.

    By: Tracey Girling l Writing > Copywriting l Feb 08, 2010

    First and foremost, what is copywriting? Copywriting is the words that we use to express or promote a business, person, an opinion or idea through different media space. It is the words that we use to communicate whatever we do at work, in business or on a social level.

    By: Bob Tay l Writing > Copywriting l Feb 08, 2010 l Views: 3

    Quality marketing materials are a unique combination of images and content, so it’s important to maximize web, print materials and social media efforts using key image copywriting tips. Make it easy for potential customers to see the true value in what you are offering, and support key visual elements with simple, clear image copywriting.

    By: Tracey Girling l Writing > Copywriting l Feb 07, 2010 l Views: 2

    When it comes to marketing materials, image copywriting scattered throughout the site is just as important as the main page’s content. However, there is a trick to image copywriting -- it must be short, sweet and to the point.

    By: Tracey Girling l Writing > Copywriting l Feb 07, 2010 l Views: 3

    Standing out from the crowd online doesn't have to be hard; you just need to know how to leverage the secrets of Internet ready copywriting. By using the power of words to draw people in and connect with their emotions you create a “hook”, and can then use Internet ready copywriting to lead to a sale.

    By: Tracey Girling l Writing > Copywriting l Feb 04, 2010 l Views: 5

    When developing a strategy to drive traffic to your website, it’s important to understand the value of Internet ready copywriting and how it can attract quality customers. There are certain approaches to creating content that ensures that your site is using an Internet ready format, and inspires people to take action.

    By: Tracey Girling l Writing > Copywriting l Feb 04, 2010 l Views: 3
    Amber Smith

    The sulumits retsambew contest has most definitely brought many new and interesting things about search engine optimization into notice.

    By: Amber Smith l Internet l Aug 06, 2009 l Views: 24
    Amber Smith

    Search engine optimization contests like sulumits retsambew brings to light many different aspects about the science. On the one hand view and innovative techniques are discovered whereas ineffective techniques are exposed.

    By: Amber Smith l Internet l Aug 06, 2009 l Views: 10
    Amber Smith

    Post today only a fortnight will be left for the sulumits retsambew winner to be announced.

    By: Amber Smith l Internet l Aug 06, 2009 l Views: 8
    Amber Smith

    Search engine organization contests are not all about fun and play. On the contrary they serve as an excellent platform from where to read once the science of search engine optimization.

    By: Amber Smith l Internet l Aug 06, 2009 l Views: 12
    Amber Smith

    The way the sulumits retsambew contest has played out over the past four months has probably outplayed what Will Spencer, the developer of the contest, had in mind. This is not the first search engine optimization contest to be conducted on the Internet.

    By: Amber Smith l Internet l Aug 04, 2009 l Views: 11
    Amber Smith

    To be honest, the sulumits retsambew SEO contest has been more demanding than most participants expected in the initial phase of the competition. This is why we found that many participants opted out of the race during its course.

    By: Amber Smith l Internet l Aug 04, 2009 l Views: 9
    Amber Smith

    Content has long been termed as the king when it comes to Internet marketing. This high position of content has been reconfirmed by the way it has played its role in the sulumits retsambew contest.

    By: Amber Smith l Internet l Aug 04, 2009 l Views: 9
    Amber Smith

    The art of successfully employing link building techniques is much like the other aspects of Internet marketing which require you to know your target audience as well as the kind of websites they will be coming from. In this regards the site traffic reports are crucial for building successful link building campaigns.

    By: Amber Smith l Internet > SEO l Jul 04, 2009 l Views: 19

    Add new Comment

     
    * Required fields
    Author Box
    Articles Categories
    All Categories
    1