Derek Gehl, CEO of The Internet Marketing Center, helps Internet entrepreneurs create incomes of $100,000 to $2.5 MILLION or more per year. Click here to get the professional copywriting tips and online marketing strategies Derek uses to make money online.
Professional copywriters know that ALL successful sales letters start the same way: with a compelling headline!
In fact, the headline is the most important element of your sales letter because it's key to grabbing your readers' attention -- and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and intrigue your audience, they're unlikely to read on. So a headline can have a HUGE impact on sales.
But here's a professional copywriting tip to help you grab your readers: Certain "power" words and phrases consistently outshine other words, and you can tailor these to the needs of your target audience -- and have them scrambling to find out more!
When you sit down to write your next sales letter, try incorporating the following power words...
- Do You Struggle With...
- Discover...
- The Untold Secrets to Making...
- Who Else Wants to...
- 10 Ways to...
- Learn Exactly How...
- 7 Amazing Strategies to...
- Boost Your...
- A Guide to...
- Why Aren't You...?
- If You Had Just One Opportunity to...
- If You Want to Learn How to...
- 7 Sure-Fire Tips For...
- How to Attract More...
- Uncover...
- How a "Regular Guy" from (Place)...
- Want to...?
- READ THIS: If You Are Truly Serious About...
- Do You Wish There Was An Easier Way to...
- Tips on...
- 8 Deadly (Insert Topic) Sins...
- Learn How to Start...
- How to Make Your...
- Are You At Risk of...?
- 3 Direct Reasons Why You'll Be Kicking Yourself if You Don't...
- Double Your...
- More Tips to Improve...
- Exposed for the First Time Ever...
- Learn the Secrets to Becoming...
- How to...
- Instant Strategies Anyone Can Use to...
- How to Find...
- 5 Big Reasons to...
- 10 Steps to...
- Tired of...
- Techniques That Enable You to...
- Watch This "Shocking" Play-By-Play Underground Video...
- 5 Action Ideas to Get...
- Discover the "Insider" Strategies That...
- How to Make a Life-Changing...
- (Insert Topic): 3 Things You Must Know...
- The 7 Secrets of...
- Skyrocket Your...
- The 5 Ugly Lies About...
- Finally Revealed!
- Uncover...
- Get an Instant 20-50% Increase in...
- Discover How We...
- Proof That...
- The Truth About...
- How This Surprising Little Secret...
- 10 Simple Steps to Catapult Your...
- Discover How YOU Can...
- How I (Insert Accomplishment) in Record Time...
- Learn How to EXPLODE...
- Three Quick-Start Tips to...
- Discover the *Secret Formula*...
If you can attract the attention of your market with your headline, you give them a reason to keep reading the rest of your sales letter... all the way to the sale. But don't take my word for it. Try them out for yourself, then test your response.
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