Score More Freelance Writing Jobs With Business Copywriting
Business copywriting basically means selling yourself. What skills do you have to offer to your employer that no other writer has? When you apply for freelance writing jobs (usually they’re quick assignments, so no formal “job applications” are needed; just a quick email can score you a paid assignment), you need to mention what’s unique about yourself. Just the style of that business letter will say a lot about your taste.
Employers who hire people like you who want to make money by taking up freelance writing jobs look through 20+ writers a day, so you need your name to jump out of the page. Here are some nice things to put in your business copywriting that can help you get to the top of the pile of employers:
- If you know more than one language, make sure you put that in your “sales” letter. For many freelance writing jobs – especially those requiring translation services – this can come in handy. Example: I’m a trilingual individual; I speak Russian and English as my native languages, and I took French in high school and college.
- If your current high school / trade school / college classes include an advanced English, Literature or Writing course, also mention that. Example: I earned 6 college credits after taking AP-level classes in high school, getting me ahead in my work before I was even a freshman in college
- As with any business copywriting, follow the KISS principle of keep-it-stupid-simple. Using 30 words when you can do fine with 10 isn’t going to get you ahead; for people in charge of hiring people for freelance writing jobs, it’s not beneficial, because they’ll end up spending more money if they accept you. Don’t sound too smart; speak to people like they’re your acquaintances, but maintain a professional tone. Example: I can do complex mathematical calculations in my head, including, but not limited to: division, multiplication, square roots, derivatives, and integrals. Versus: I’m capable of doing college level math.
Never forget to proof-read EVERYTHING. One time, I was sending out multiple cover letters to different employers. I sent a letter to Best Buy, addressing it as if I wrote it to a local CITGO gas station. How embarrassing! Don’t repeat my mistakes. Before long, you will find your own taste, and hopefully you’ll score more freelance writing jobs in no time.
Questions and Answers
Some writers say that copywriting jobs are the most rewarding of freelance writing jobs. Its scope is huge as every company or website need to bring out advertisements, brochures and related literature to stay afloat among competitors. Most companies resort to the services of freelance writers to get such work done.
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