Robert Starr is a professional writer/editor with several published books and a degree in journalism. He's brought 20 years of experience in the craft to his own on line writing/editing service. You can reach him at robstarr
It's not enough to be a good content writer in today's expanding online business markets; the writers who make it to the top of what they do will also have a solid knowledge of SEO marketing. Of course search engine optimization is about a lot more than the written word, but the biggest search engines regularly scan the text now for a professional flow that will allow your keywords to be used to increase your rankings.
So it becomes in the interest of business to use a content writer that has a broad knowledge of how that part of the business works. Website keywords need to be placed in the right predetermined locations at just the right intervals so these search engine bots recognize them. Usually these intervals are once every one hundred to two hundred words, but the trick for the accomplished writer becomes how to place them so they blend in with the text. You want the piece to read without abrupt jolts when the reader comes to a keyword.
This part of the SEO marketing operation requires a deft hand on the part of the content writer. Usually the best at couching these words or phrases in their proper locations are those with some experience in a related field whether it be journalism or ad copy. It's not enough to just plunk these website keywords in haphazardly at the right intervals; the text needs to flow as well especially when the copy is designed to sell a product or service.
SEO marketing has another challenge for the professional writer. On top of blending in these keywords, the writer needs to be aware of the overall aim of the content they are building. They need to know who the client wants as an intended reader and what market the content will be geared toward. In other words, they need to know the aim of the document. In many cases SEO marketing and the keywords that are involved are the tools used to get the prospect to the intended page; quite often it's the writer's job to keep them and make the client's case once they arrived.
In most cases the content writer needs to move fast. Studies have shown that people will only stay with a page that captivates them within the first five to nine seconds after they've clicked on. In other words, once the website keywords have got them there, it's the content writer's job to keep them.
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