Vanessa Shelton is a copywriter who knows hard difficult it can be to get your ideas into usable form. Visit her at VanessasDesk.com for more tips and ideas.
How many times have you drawn an absolute blank when you sat down to write some website or advertising copy, or an article for your blog, or any other kind of promotional material?
You may have a vague idea for a subject, or you may know exactly what you want to write about. But for some reason, you still can't get it started and flowing like you want.
Maybe it's because you're starting at the wrong point.
Instead of starting at the beginning, try thinking backwards. Begin with the end.
Before you start to write, think about the people who will be reading your message. Who are they? Why are they reading and what do they want to get out of it?
Think about what you want these readers to do when they finish your web page or blog article or whatever. If you were trying to convince them of some particular point of view, what should they be thinking or feeling now? If you were trying to sell a product, do they really want to buy it now? When readers reach for the mouse at the end of your web page, what do you want them to do next?
The answers to these questions should help you get into the right frame of mind.
Next ask yourself, what causes people to think, feel and react the way I want them to? When you find the particular answer to that question, you will also find the words to create the action and reaction you want.
It’s important to be specific, so let’s look at an example.
Suppose you are writing an article to promote your website where you sell a product. What do you want readers to think, feel and do after they read the article?
You want them to think that you’re an expert who is very knowledgeable about the subject of your article. You want them to feel curious about you and your product. Maybe you even want them to feel desire for your product. And you want them to take action by visiting your website or contacting you for more information.
Once you find the words, phrases and images you can use to create those thoughts and feelings the hardest part of your writing job will be done.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Article Writing Ideas are Easy to Find
- Writing Ideas – Stimulate Your Inner Creativity
- Creative Writing Ideas – How to Write Creative Masterpieces
- "article Writing Ideas" Generator © - Webmaster's Best Friend!
- Creative Writing Ideas
- The Final Powerful Secrets To Infuse Your Brain With The Write Idea (Part 3 of 3)
- Ten More Powerful Secrets To Make Your Brain Get the Write Idea
- Five Secret Ways to Make your Brain Get the Write Idea
Article Writing Tips - Secret Tips to Put Your Articles Ahead of the Pack
By: Fabian Tan | 04/07/2009One of the best ways to boost traffic to your website and convince people that your product is a valuable one is with article marketing. If you are new to this field however, writing articles can feel a bit strange at first and you may end up writing a few that will not be of much value...
Article Writing Tips - Secret Tips to Put Your Articles Ahead of the Pack
By: Fabian Tan | 04/07/2009One of the best ways to boost traffic to your website and convince people that your product is a valuable one is with article marketing. If you are new to this field however, writing articles can feel a bit strange at first and you may end up writing a few that will not be of much value...
Article Writing Tips - How to Write Articles That Position You As a Guru in Your Market!
By: Fabian Tan | 04/07/2009Article writing is one of the strongest marketing techniques that you can use to help bring traffic to your website. The Internet is filled with information and the longer that people spend on it, the better they get at finding the information that they are searching for...
Article Writing For Traffic - How to Write Articles to Ramp Up Your Traffic!
By: Fabian Tan | 04/07/2009The main point of any website is to have as much traffic as you can get. This will help you to sell more products and therefore make more money...
Format of writing term paper
By: kusuma | 03/07/2009Term paper writing is a serious task that students will have to undertake while pursuing studies in institutions of higher learning. This is necessary to determine the student’s knowledge and understanding of the subject.
Persuasive Writing: How to Harness the Power of the Story
By: Melinda Copp | 24/06/2009Most people love stories for entertainment—we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Start Marketing Your Book Today—Whether You’ve Finished It or Not!
By: Melinda Copp | 24/06/2009Although everyone thinks about book marketing AFTER they’ve published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it’s done, then you can build an audience of readers who are ready to buy as soon as the book becomes available.
How to Grow Your Business by Writing and Publishing
By: Melinda Copp | 24/06/2009Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there.
5 Mistakes to Avoid When Choosing a Home Business
By: Vanessa Shelton | 30/05/2008 | Business IdeasOwning a home business can be a fun and exciting way to earn extra money. It could also be a stepping-stone to a full time business and a way to earn wealth and security. But just because your business is home based or part time doesn't mean you can skip important steps that are necessary for any business.
Don't Get Scammed
By: Vanessa Shelton | 25/07/2006 | Home BusinessIt seems these days that everyone wants to start a part time business. We all want to find ways to bring in some extra money. The rising acceptance and popularity of Internet commerce has also created an explosion of scam artists and online business schemes.