Biography
A University of Miami journalism graduate, Lee Woods has been a reporter in Europe, a senior corporate staff writer, a marketing communications manager, an in-house advertising manager, a proposal writer/editor, a workshop leader, and a freelance copywriter for 25 years. Under contract to a variety of public and private organizations, corporations, local government agencies, advertising agencies and university training centers, he has planned, created, written and produced the gamut of both internal and external communications, including Web site content, magazine articles, newsletters, print ads, brochures, trade show presentations and display copy, product bulletins, slogans, news releases, proposals, and executive summaries for both domestic and international readers.
His 24 articles and essays have appeared in SAIL magazine, Caribbean Travel and Life, Defense and Foreign Affairs, Cruising World, Caribbean Sports & Travel, Military Technology, Vertiflite, Brevard Business News, Signal Magazine, the Miami Herald, Journal of the Society for Technical Communication, and the Journal of the American Sailing Association. He has also written three business communications guidelines: Writing Skill is a Business Skill; The 8-Hour Executive Summary (a workshop text), and a proposal development guide for the Raytheon Company.
Take a look at the writing below, in italics. It was created by a company that produces video messages for customer Web sites. Notice how the writing keeps pointing out benefits, benefits, benefits, and what the video will do for the customer, including the proven fact that information conveyed in motion helps a person remember.
Also notice the continual emphasis on content that underscores the reader's point of view. When readers can identify with the writing, they will join you in your message. If you spend all your time talking about yourself, they'll feel left out and leave. Notice also how the headline tells visitors that a video presentation will heip them make money.
Add a Video Presentation to Your Web Site
and Watch Your Revenues Take Off
Try this.
Go to any Web site. What do you see? Chances are you see a screen filled with static words and graphics. Now go to http://www.webvideo.com/. What do you see? Motion, movement, action. More impressive, yes? And more memorable. With a video presentation on your site, your customers will remember your product or service first.
Why is that important?
If they don't remember your offer, they won't act on it.
Memory experts tell us that information presented in motion is easier to recall than information given in static form. Notice that we’re talking about information – not flash. No bobble-head happy faces or dancing icons, but detailed, factual, beneficial information
Chances are your target audience will visit other sites – and if a competitor’s site is more memorable than yours, guess whose product or service those readers will recall when it comes time to buy.
“When we added a video to our site,
our call center saw a twenty five percent
increase in calls in the first week.”
R. K. Miller, GM, Tropical Lawn Furniture
At WebVideo, Inc. – where Web site video technology was created -- we can help you design a Web site that features a video presentation or we can help you incorporate a video interface for your existing site.
We’re so sure that a Web site video will increase your sales, we will refund your cost and remove the video if you do not see rapid, measurable increases in your revenues.
Your product demonstrations, your testimonials, your message from a president or CEO – these and other messages can capture your customers’ attention and help them remember your product or service when they’re ready to buy. To see a portfolio of samples, go to http://www.webvideo1.com/.
Call our customer service hotline today and let’s get busy helping your business grow with your own Web site video. 1-800-535-8976.
WebSiteVideo, Inc.
2134 Victory Lane
Miami, FL 32547
One way to help yourself discover what it is your audience wants to hear is to find friends or co-workers who can realistically play the role of the reader. Ask them to put you to the test. Ask them what they need to know about you and your product or service. Finally, once again, the most common failing among content writers is their failure to analyze the wants and needs of their readers. All content writers have to do is adopt the writer’s modified golden rule: “What would I want to know about this product or service before deciding whether to buy or not?”
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On the Matter of Style
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What's Up With "up"?
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